PHOENIX, Ariz. – August 4, 2011 – Being in real estate demands the understanding of recent public trends and people. When the Avery Company, a California based real estate company, realized their website was not current enough to portray their true professionalism, they hired Fasturtle® to update their web presence.

Avery Company’s recently launched website, www.averycorporate.com, is an example of the FastSite program that Fasturtle® has developed for businesses as turnkey solutions for getting a new website. Fasturtle®’s FastSite program was built specifically for businesses that understand the need of an online presence, but do not necessarily need the extra bells and whistles of a larger scale website. “FastSites are special in the rite that they incorporate the brand of a company while using pre-determined technology to help keep costs down,” says Eric Olsen, CEO of Fasturtle®.

Avery Company worked with Fasturtle® to create a website that is easy to navigate, while at the same time updating their look. The new website also allows for people to easily gather information and contact Avery Company.

About Avery Company
Gary Avery, the founder of Avery Company, has an educational background in mechanical engineering, but he spent his early years in “for sale” commercial real estate. Through the course of listing and selling commercial real estate, Gary was asked to market a United States Post Office property and, at a later date, a senior housing complex with services. The experience achieved by means of marketing and closing these two properties afforded him the ability to launch a business plan to exclusively act as a rainmaker in these two unique industries nationwide.

About Fasturtle®
Since 2000 Fasturtle® has been a leading provider of website marketing solutions and award winning website production. Fasturtle®is a Ranking AZ top 10 website and internet marketing firm located in Scottsdale Airpark in Arizona. Services offered include custom website design and development; as well as internet marketing, including social media and search engine optimization. Call (480) 348-0467 or visit www.fasturtle.com for more information.

Contact: Lynn Bryan

Phone: 480-348-0467

Email: lynn.bryan@fasturtle.com

PHOENIX, Ariz. – August 3, 2011 – Helping people plan their present and future decisions is a tough task to most people, but Mark Bregman specializes in pressure situations every day. Being an attorney requires a current web presence to attract new clientele and show the individual/firm is informed of the economy.

After years of working with partners, Mr. Bregman decided to branch out on his own with a practice under his name. This required a new logo and identity which Fasturtle® was able to provide. Using the colors that he has used for years, they created a type based logo with his initials and subsequent name. In doing so, they were able to avoid confusing his current clients, but also create an updated look targeted to attract new clients.

Mark Bregman’s recently launched website, www.markbregmanlaw.com, is an example of the FastSite program that Fasturtle® has developed for businesses as turnkey solutions for getting a new website. Fasturtle®’s FastSite program was built specifically for businesses that understand the need of an online presence, but do not necessarily need the extra bells and whistles of a larger scale website. “FastSites are special in the rite that they incorporate the brand of a company while using pre-determined technology to help keep costs down,” says Eric Olsen, CEO of Fasturtle®.

Mark Bregman worked with Fasturtle® to increase their web presence by adding social media features such as Facebook, YouTube, LinkedIn, Twitter and a blog to his website. The new website also allows for people to easily gather information, request a free consultation, read testimonials, watch videos, follow Mark Bregman on social media sites and contact Mark Bregman.

About Mark Bregman
Mark has practiced in downtown Scottsdale since graduating in the top 25% of his class from the Arizona State University College of Law in 1979. Prior to law school, he was trained as an IRS field agent. He achieved high distinction on the Bar Examination and has been recognized by his peers and Phoenix Magazine as a preeminent lawyer in Maricopa County.

About Fasturtle®
Since 2000 Fasturtle® has been a leading provider of website marketing solutions and award winning website production. Fasturtle® is a Ranking AZ top 10 website and internet marketing firm located in Scottsdale Airpark in Arizona. Services offered include custom website design and development; as well as internet marketing, including social media and search engine optimization. Call (480) 348-0467 or visit www.fasturtle.com for more information.

Contact: Lynn Bryan

Phone: 480-348-0467

Email: lynn.bryan@fasturtle.com

We are excited to announce the expansion of our Fasturtle® team! After several, should we say “terrible,” interviews for our design internship, we came across one diamond in the rough, Brian Skeet. We have elected to take him under our shell to teach him everything we can about design and the internet marketing business while allowing him the opportunity to fine tune his creativity and programming skills.

In addition to our intern, we have hired a sales supper star, Christine Ostrander. She is sure to rise to the top with her go getter attitude and “won’t take no for an answer” ways. Eric Olsen has personally elected to move forward with extensive training giving her the intricate details of Fasturtle®, ensuring she provides our clients with the legendary customer service we are aiming for.

One final note for those of you out there drudging through the interview process, to avoid a “terrible” interview please, please, please go prepared, know a little about the company, and as if should even need to be said, Dress to Impress, first impressions count for 80% of the process.

Welcome aboard Christine and Brian, we wish you success and good fortune.

1. Twitter followers earned are much sweeter than Twitter followers bought. Anyone can go out and buy a click, but engaging in an actual conversation is much more fulfilling and leads to a loyal following. Buying your following could lead to the dreaded un-follow when they find out your content and tweets are not up to their standards.

2. Write regularly and consistently, people return to your site because your information is fresh, new and exciting.

3. If your readers took the time to read the article you spent so much time writing, they may want to share it as well, make it easy, and always include the Tweet and Facebook Like buttons on your work.

4. Write catchy headlines that grab people’s attention quickly. Make sure they are keyword rich for search engines.

5. Provide subscription buttons such as: Facebook, Twitter, LinkedIn and Google + so readers can easily follow you and your work.

6. When tweeting your 140 character message, include # tags to deliver it to the group of individuals you want to see the information. Example #leadership or #seo

7. As your following continues to grow on the different social media outlets, be sure to highlight this feat on your company blog, or monthly newsletter. People like being recognized for their efforts and if you show your appreciation to them, you are more likely to continue growing.

8. Run polls using the Facebook Question Feature. Engage and involve your audience for optimal feedback

9. Create a contest or competition on Facebook or Twitter for your followers.

10. Respond, Respond, Respond!! Always make an effort to reply to mentions on twitter or comments posted by fans on Facebook. Show you are engaged and appreciate that they are taking the time read what you have to say.

Summer is just around the corner and Arizona is going to start heating up fast! Fasturtle® has some super hot deals to enjoy this year too! In celebration of our 10 year anniversary we are offering a $100.00 CASH bonus when a client you referred to Fasturtle® signs up and completes their project.* In addition, You know you have a great website, now it’s time to be found and stand out from the competition. We are offering the 13^th month FREE on a 12 month SEO subscription.

Fasturtle® understands that first and foremost, clients are the foundation of the success story that makes Fasturtle® what it is today, and without that support, Fasturtle® would not be going strong after 10 years. Fasturtle® hopes to say thank you by offering some service incentives this year to the great dedicated clients partnered with Fasturtle®.

We would love to hear your feedback, so let us know if there is anything great Fasturtle is doing for you or if there is anything you think Fasturtle® could improve on.

*excludes Hosting or Email Marketing Plans

PHOENIX, Ariz. – April 26, 2011 – Bringing community together is the idea behind one company’s new website, www.JustGoPhoenix.com. Though it seems our world cannot possibly get any closer than it already is; the online community has yet to tap into the true heartbeat of the business community in a way that speaks directly from an industry standpoint. In the age of self-promotion, blogs and press releases are the most affordable and easiest way to get substantial information to the masses. According to Eric Olsen, CEO of Fasturtle®, there are two problems with this. “One, press releases are at the mercy of editors. Two, blogs are only available if you know what site they are connected to or if you are looking for a specific topic.”

In response to this, the Arizona based company, Fasturtle®, created a website to eliminate these problems. Specific to B2B or B2C, JustGoPhoenix.com is the city’s way of finding out what is going on in targeted industries. “I am excited to be a part of something which exemplifies freedom of speech that will create a way for companies to publish information unedited by outside parties,” says Olsen. The site is also designed as a resource for people that might be relocating who wouldn’t otherwise know the industry trends of a new city. By referring to the site, they can pool information about a specific industry instead of having to search for each individual company.

In addition, job listings are featured to counteract the struggle and cost of finding qualified employees. In his own search for valuable employees, Olsen found that his choices for affordable listings were slim and wanted to provide an alternative to the big employment sites and niche job listing sites.

Currently, Phoenix is the test market for the site, with plans to expand to the top 25 cities in the United States. Each city will have a minimum of 30 blogs ranging in topics anywhere from Automotive to Fashion to Medicine. With enthusiasm from the Scottsdale Chamber of Commerce and positive feedback from companies that are currently posting, Fasturtle® plans to promote JustGoPhoenix.com as a rich new source of business information within our communities with the theme of “Your City, Your Business, Your Voice.”

For more information on Just Go Phoenix, please visit the website, at www.justgophoenix.com.

About Fasturtle®

Since 2000 Fasturtle® is has been leading provider of website marketing solutions and award winning website production. Fasturtle® is a Ranking AZ top 10 website and internet marketing firm located in the Scottsdale Airpark in Arizona. Services offered include custom website design and development; as well as internet marketing, including social media and search engine optimization. Call (480)348-0467 or visit www.fasturtle.com for more information.

Contact: Lynn Bryan

Phone: 480-348-0467

Email: lynn.bryan@fasturtle.com

PHOENIX, Ariz. – April 27, 2011 – Dentists go to school for years to become dentists, but when it comes to running a practice, more and more doctors are realizing that they were never taught how to be the business person that every dental practice needs.

For 33 years, The Schuster Center has been helping dentists across the country regain control of their professional and personal lives. “Through motivating lectures and classes, we have been inspiring dentists everywhere to become the best by bringing their values of a fulfilling life into their practices. With a practice model that is personalized and tailored to each individual, we’ve seen thousands of dentists break the mold to traditional management,” says founder Dr. Michael Schuster.

In order to position themselves as a resource of information to dentists just starting out as well as people who have been in the industry for years, The Schuster Center wanted to redesign their site to be user friendly while providing online tools and media libraries to dentists looking to improve their lives. The site, www.schustercenter.com, also acts as an online store providing books, seminars and courses.

“I was excited to have Fasturtle® take this site on because of the potential that it has to become a wealth of information in the dental industry,” says Eric Olsen, CEO of Fasturtle®, “My team is always looking for new opportunities to explore the unique marketing challenges Fasturtle® can resolve with a website.”

For more information on The Schuster Center, please visit the company’s website, at www.schustercenter.com. For more information on Fasturtle®, please visit the company’s website at www.fasturtle.com.

About The Schuster Center
The Schuster Center for Professional Development is the preeminent dental office management school for dentists in the nation. Founded in 1978 by Dr. Michael Schuster, a practicing dentist, thousands have graduated from their programs and are enjoying the financial rewards they deserve, while respectively providing their patients with the highest care they expect.

About Fasturtle®
Since 2000 Fasturtle® is has been leading provider of website marketing solutions and award winning website production. Fasturtle® is a Ranking AZ top 10 website and internet marketing firm located in the Scottsdale Airpark in Arizona. Services offered include custom website design and development; as well as internet marketing, including social media and search engine optimization. Call (480)348-0467 or visit www.fasturtle.com for more information.

With Facebook growing into a social media giant, small businesses are beginning to harness its awesome power. Many businesses however are making vital marketing errors that affect their Fan Base, and overall online social presence. Here are 5 common mistakes to avoid.

Blunder #1-Broadcasting

Facebook is about authenticity, innovation and creative posts, so if you are not engaging with customers in a way that makes it feel genuine then there is a good possibility you will see a slow in engagement. Remember, potential customers go to Facebook to make a connection or feel like they are part of a community, not to be blasted with useless generic information.

Blunder #2- Not Investing Time

Underestimating the time it takes to create a successful Facebook strategy could result in a relationship collapse, not only with new Fans but with pre-existing Fans who have come to expect timely responses to their posts and queries. Unlike traditional advertising, Facebook is not a “set it and forget it” tool, it needs to be updated and monitored continuously.

Blunder #3- Being Boring and Predictable

Think about what kind of content your fans would find interesting, funny or useful with planning a post. Use a wide range of media including, status updates, photos, videos, and multimedia. Creating filler content by auto- publishing from a blog or twitter can also damage your efforts. With Facebook’s recent change to publish items in a news feed on a priority system, automated posts are usually at the bottom and may never be seen by your fans.

Blunder #4-Failure to Learn Facebook Mechanics and Tools

Explore all of Facebook’s functionality and create a custom welcome page for your fans. Be aware of your profile image. Most companies upload a version of their logo, but the resulting thumbnail image that shows up in news feeds is only a portion of your profile image capturing a few letters in the middle of their logo. This partial image will be how your Fan’s see your brand in their news feed. Using Facebook Insights to see what content receives the most engagement is a great tool to optimize your future posts.

Blunder#5- Violating Facebook’s Terms

Many businesses are building a community on a personal page instead of a proper Facebook business page; others fail to abide by Facebook’s rules about running contests. Another area to be cautious of is Tagging an image you may not have permission to tag. Tagging people to get their attention is a violation of Facebook rules and will leave your site open to review and possible shut down.

To avoid these mistakes, take time to learn about Facebook, educate yourself on how to build and sustain an audience and engage with your Fans just like you would in real life. That is what sets a small business apart from a large corporation, its ability to actively engage with customers.

The last time you fed the chickens on Farmville, sent someone an iHeart, or played Mafia Wars, I’m sure the last thing on your mind was an internet tracking company. Unfortunately, that is exactly what those companies were betting on. But now the whistle is being blown by the Wall Street Journal in a recent investigation outlined by Emily Steel and Geoffrey A Fowler. According to the article on WSJ.com, many of the most popular applications, or “apps,” on Facebook have been transmitting identifying information—in other words, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies. The top 10 culprits include the afore mentioned, plus FrontierVille, Phrases, Texas HoldEm, Causes, Café World, Quiz Planet and Treasure Isle.

This breach of privacy affects tens of millions of Facebook users, including those that have set their privacy to the strictest settings. For the people with private profiles, the tracking companies can only access a person’s name through their Facebook ID, a building block of the software. However, open profiles can provide information such as age, residence, occupation and photos – plenty of information for even the most basic marketing plans. Though most of the apps were not created by Facebook, and this is something that breaks Facebook rules, it raises the question about whether or not Facebook can keep its virtual mouth shut.

It is still unclear about how long this has been going on or even whether or not the companies knew they were doing it, but the reality is – anything with access to 500 million people is going to become a target. Facebook has apparently shut down any app that the Journal found to be transmitting user IDs and is taking strides to correct the issue. But this is where common sense might need to kick in. Set your profile to private, be careful with ads and decide if your identity is more important than feeding the chickens.

Here at Fasturtle®, we feel very strongly about security and we would be happy to send you our Privacy Policy if you have any concerns.

For the full article and more details about the investigation, please click here.

If you ever thought there was any chance of Facebook ever going away – think again. In an article from WebProNews.com, Rich Ord reveals that Microsoft is upping the ante when it comes to the search engine game. Since they have yet to compete on a traditional level, Microsoft is betting on the social power of Facebook for its own search engine, Bing. Having an ownership stake in Facebook, they have created a new product called Bing Social.

Until now, Google has muscled its way to the top with sheer domination of everything searchable. This is due to the use of a method called PageRank. In the most basic of terms, the method is what made search results more relevant to the user. Since Google found a better way to give people what they want, that is what people chose to use. Microsoft has chosen to combat this by adding into the mix the personal touch that Google does not provide. Bing Social will officially integrate information from reviews, photos and likes that your own personal Facebook network has posted. This is regarded as “instant personalization” that will create a search for each individual. According to the article, your Bing search results will actually be different depending on what your network of friends link to, like or dislike or review This will eventually include seeing who “liked” or “disliked” a particular link, being able to add and confirm data on Facebook and create a better non-celebrity search.

Clearly, this will have a huge impact on SEO as search engine marketers will have to rethink their strategy. But with change comes opportunity, so who knows where this will take us in 2011. Consumers will always choose what works best for them, so time will tell who will come out on top. As for Fasturtle®, we plan on monitoring this trend and seeing where it will take SEO as it pertains to our industry. Either way, we plan on staying as our client’s go-to for Search Engine Optimization no matter who is leading the race.

Question of the day: Do you want your friends determining your search results?

For the full article and more details about the new product, please click here.

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