4 B2B Digital Marketing Tips To Try In 2020

March 1, 2020

When you think about traditional B2B marketing plans, you might think of outbound marketing techniques. But in 2020’s digital marketing industry, content marketing gets three times more leads than outbound marketing and even costs up to 62% less. Digital marketing requires adjusting to modern trends and the needs of businesses in the digital age.

The key to improving the effectiveness of your B2B digital marketing efforts is to have a well-defined strategy. Here are a few tips to use to improve your B2B marketing strategies in 2020.

  1. Optimize your website for long-form SEO. Long-form SEO is no longer a trend that’s on the horizon. It’s officially here. Voice search is commonly used by mobile users and Google home assistants are commonplace. Long-form search engine optimization allows your website to get featured on SERPs so more visitors will visit your site and engage with your content.
  2. Optimize your website for local SEO. When you reach out to your target audience, it’s important not to forget your local audience. Make sure when you’re optimizing your website with both short-form and long-form search engine optimization that you’re also including local keywords such as “social media management Phoenix” so local businesses will be able to find you.
  3. Use popular social media sites. Social media is a big part of B2B digital marketing. But you need to make sure that you’re not throwing your social media marketing at websites that won’t be used by your target audience. Stick to the most popular social media pages such as Facebook and Instagram. Remember to link back to your main website when you use social media advertising to improve website rankings online.
  4. Include audio in video marketing content. Like long-form search engine optimization, video marketing is a trend that’s here to stay. But remember to give your videos ads both captions and audio. Not only is this inclusive, but it also gives online users the ability to listen to your video ad while doing other things on their phone or computer. Users that need to everything they’re doing to watch a full-length video marketing ad probably won’t be too happy.

Need more help with digital marketing? Whether you need PPC management services, search engine optimization help, or website design services, Fasturtle Digital has you covered. For more information about our digital marketing services, contact Fasturtle Digital today.

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