With call tracking, your company will have an accurate view of where most calls are coming from and which marketing tactic is working the best.
What is Call Tracking?
Call tracking uses software that records which marketing campaigns your calls are coming from and which ones aren’t generating as many calls.
How Does it Work?
Call tracking creates and tracks different phone numbers attached to each of your marketing campaigns. The software records the amount of calls your business receives and which phone numbers those calls came from.
Why Does Your Company Need it?
Call tracking makes up for clients not utilizing your marketing campaigns the way they’re intended to be used. Take for instance pay per click ads. Imagine a client Googles your services, your PPC ad comes up, and they call the number on that ad. Unless the client clicked on that advertisement, your company has no way of knowing that campaign generated a lead. The same can be said for advertisements on bus benches, newspapers, and billboards.
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