DrySee®

Digital Marketing Case Study

DrySee is a new company with a uniquely designed waterproof bandage. Their patented, liquid-indicating bandage design easily set their product apart from other waterproof bandages. However, they needed more than just an incredible product to launch their business. DrySee was looking for a digital marketing partner to help them build a high-quality website that represents their unique product, boost brand awareness for their new company & product, and generate leads and conversions. They were referred to Fasturtle for digital marketing services and found a partner to help them take their business to the next level.

Founded in 2000, Fasturtle was established to help businesses like DrySee establish their brand, build an online presence, and reach their business goals. Our clients’ business is our priority. Providing exceptional, results-oriented, digital marketing solutions, we at Fasturtle pride ourselves on being driven by the results and partnering with our clients to build successful campaigns. With the business goals discussed with the team at DrySee in mind, our skilled digital marketing team devised an extremely successful marketing campaign.

The Problem

Startups generally have a particularly tough time getting their marketing tactics up to par, especially while there are so many other factors that go into building a business in the early stages. For that reason, DrySee came to Fasturtle with the following problems to be solved:

  • Little to no brand awareness.
  • Little to no online presence/visibility.
  • No conversions.

The Solution

Fasturtle designed a comprehensive marketing campaign to ensure DrySee was given a solid online presence and that they were effectively reaching their target audience. This included a new website with a streamlined e-commerce solution for B2C sales, SEO and content marketing to build brand authority and increase traffic, newsletters to engage with current or potential investors and social media campaigns to build an audience and introduce their new product. 

 

For any new company, having a great website is very important for establishing yourself as an authority in the industry. In creating DrySee’s website, along with a new streamlined e-commerce solution, Fasturtle also implemented search engine optimization to ensure the website was ranking on search engines. This included keyword research and making sure relevant content was being published to promote a steady stream of traffic. 

 

Constantly staying in front of investors is very important, especially as a startup trying to gain traction in the industry. That’s why Fasturtle helped DrySee to develop a newsletter for potential investors to keep them in the loop and ensure DrySee stayed top of mind. 

 

In order to create a great online presence, it’s no secret that social media is probably going to be involved. For that reason, we launched a social media campaign to ensure DrySee was able to stay in front of prospects within their target audience.

 

The Results

When Fasturtle first started working with Drysee, they had little to no brand awareness, little to no online presence and no conversions. Since then, Fasturtle helped them to implement a comprehensive marketing strategy which led to over 17,000 website sessions in their first year of business, six keywords ranking on page one of Google and another six keywords on page two — all after just one year of launching their website.

0
Website Sessions in the 1st Year of Business.
0 Keywords
Ranking on Page 1 of Google.

Continued Success in the Medical Services Industry

The campaign we built for DrySee was a success based on the high volume of web sessions DrySee received based on our tactics. The goal for this brand will now be to build on their success by expanding their web presence in the future.

Is your current marketing strategy getting you quality leads?

Let’s Talk