Matt Leinart Foundation redesign for 2009. Website Design and Development by Fasturtle

The Matt Leinart Foundation is an organization dedicated to helping children led by Arizona Cardinals quarterback and 2004 Heisman Trophy winner Matt Leinart. The Foundation stays busy with monthly events and multiple football camps through the summer so they require a website to connect with their community and build lasting relationships with donors and fans. Fasturtle helped by creating a modern site with optimized code that facilitates many avenues of experience.


The Matt Leinart Foundation came to us with a deprecated table-based site and completely static content. Fasturtle recommended rewriting the structural code from scratch using web standards, and streamlining their news and events into a Content Management System (CMS) equipped with RSS technology. We also had an eye on creating some search engine friendly URIs which aid in usability and calling attention to an introductory video and message from Matt that help communicate the purpose of the organization, at the same time reworking their online Gift Shop and donation forms.

Fasturtle knew the importance of the Foundation’s community, so we wanted to foster it with special messages, easy-to-use registration forms and information about upcoming events, as well as dozens of pictures from events. The Foundation is very focused with their goals and always have plenty of content to add.


  • Standards compliant XHTML & CSS
  • Full-width engrossing images using JavaScript
  • WordPress CMS
  • Specialized gift shop and donation form for e-commerce
  • Custom iPhone-optimized site using AJAX; accessible on other smart phones like Android, Palm Pre and BlackBerry
  • Integrated Flickr, enabled comments and established RSS feed to provide benefactors and fans easy access to information

Matt Leinart Foundation mobile website on iPhone. Mobile Design and Development by Fasturtle

Technology Used

  • WordPress CMS
  • XHTML 1.0 Strict
  • CSS
  • jQuery


  • Project Management: Paul Redmond
  • Developers: Jay Robinson & Paul Redmond
  • Design, Markup and Style: Jay Robinson


Matt’s a guy with a big heart so we went with something big and bold for his design. We feel the rich background images of Matt during his events communicate the message that “Children are the future” without saying a word. The photo galleries support metadata, are search engine friendly and accessible. Intelligent video streaming technology detects connection speeds and serves the proper video file — desktop users see high-quality 640×480 video while mobile users get a quick download in a more portable file.

The crucial solution was building an infrastructure for a teeming community of fans and followers to keep up with Matt and allow him to connect in many different ways. Comments allow fans and friends of the Foundation to stop by and share their thoughts. Fasturtle aided the Matt Leinart Foundation in realizing fundamentals of social media and built them something they can be proud of for years to come.

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