Data Analysis for Search Engine Optimization

The work of a data analyst and that of a marketing strategist go hand in hand. Whether or not you employ two people, it's important to understand these dual perspectives and how they form a powerful part of any digital marketing effort.

Tools such as Google Search Console can provide website owners with useful reports on website performance, which can help determine SEO for business use and SEO marketing Phoenix. With a simple sign-up, Google Search Console allows site owners to track site performance and see visitor analytics, which is particularly useful for small businesses and local businesses who want to determine their SEO for business and SEO marketing. Since Google has become the leading search engine, diagnostics for determining a sites ranking on Google allow site owners to learn how to make a site visible to more visitors and other search engines too. Data analysts will use such resources and more sophisticated tools to boost website performance, generate more leads and to help determine digital marketing strategy, including marketing with social media.

The analysis of data will show you the effectiveness, or otherwise, of your current marketing strategy. A data analyst will crunch the numbers in order provide detailed reports, showing you and team members what's working and what's not so effective. With this evidence-based data your team can be more strategic with its marketing budget, tracking dollar for dollar what works in terms of driving customers to your website and in your front door. This is where your marketing strategist, discussed below in this article, will play a significant role.

Data analysis includes the collecting, organizing, studying, and interpreting of statistical information. Having collected such information, analysts are often responsible for drawing conclusions from their findings and discussing how to proceed in light of them. For example, current winter sales figures are useful, but become more so when compared with winter sales figures for previous years or compared with sales figures for spring, summer, and autumn.

Most analysts will be able to provide written summaries of their findings to accompany pictorial representations of their work, such as graphs and charts. It may also be useful to have a data analyst draft company memorandum, press releases, and formal reports, so solid communications skills with the ability to interpret the numbers for others is a boon. Analysts also often work with administrators and technical specialists in the process of writing system modification recommendations or in-house training and instruction material.

Like technical specialists, data analysts must keep up to date with changing technology, new trends in SEO for business, SEO marketing, and other evolving methods in digital marketing.

Marketing Strategy

To provide an analogy, it could be said that a data analyst uses varied sources to provide a detailed map of the terrain, marking past, present, and future opportunities and threats along the way. The marketing strategist can then use this resource to work out the best routes for getting from A to B and to work out what method or methods should be applied.

The marketing strategist works with the data analyst to identify the best ways to promote products or to obtain customers. While this is simply put, the duties of this role can vary greatly. Marketing strategy encompasses working with teams to design promotion materials, organizing projects, and managing budgets. The role requires flexibility, creativity, and exemplary communication and organization skills.

While data analysis provides valuable information, it's the marketing strategist who makes decisions based on that information. It truly is, therefore, 'a big picture' approach that is required. He or she must identify what will work best for the firm considering its mission statement or vision. The core of this role is to lay out the road map for the entire marketing effort, either liaising with team members or considering the different perspectives on the digital marketing process. To top it off, this must be done within budgetary constraints, which are often also the responsibility of the marketing strategist.

Turning data and figures from web analytics into usable information helps the marketing strategist and the other members of the digital marketing team to be precise with their efforts. For example, a data analyst can identify such things as where customers are coming from, how much they spend on purchases and whether or not current promotions are affecting overall profits.

With marketing strategy in mind, the digital marketing effort must use the information garnered through data analysis and incorporate the findings into the marketing approach and how the business performs marketing with social media. A marketing strategist might also discuss with analysts how certain data points might be changed or improved over time in order to get more specific, useful or higher quality information that the business needs. Such teamwork is particularly effective in determining SEO for business use and SEO marketing for small businesses and local businesses.


While data analysis and marketing strategy can be considered two roles, neither is so effective when divorced from the other. Fasturtle provides state of the art data analysis and has an in-depth understanding of marketing strategy. Our holistic approach to these concepts is borne out by our success with digital marketing campaigns of all scales.

Our tried and tested digital marketing methods can be adapted for your enterprise, whether you are selling a product or offering a service. We have the expertise to enhance your digital marketing ability in whichever areas are most needed for your offering or to provide an integrated service that covers all aspects of the digital marketing arena.

Contact Fasturtle today and we'll show you exactly how we can supercharge your digital marketing to create brand awareness, generate new leads, and improve customer retention.