Click to call buttons maximizes results

Smartphones, such as iPhones and Androids, are widely available and relatively affordable, meaning consumers today are able to enjoy constant access to the internet. This advancement in technology has made things much more convenient for users, and has also created a great opportunity for businesses. More consumers are now searching for local businesses while on the go to locate products or services to meet immediate needs. Businesses should be taking advantage of this, altering their online marketing strategies to include mobile app development and mobile websites in Scottsdale and other cities.

Working with a local SEO company in AZ to create effective online marketing strategies, which include mobile websites and mobile app development, will help businesses to reach customers at times when they are out of the house and looking to spend. To draw these customers in, it is essential that you have an easily navigable, appealing mobile website in Scottsdale as well as a strong search engine optimization strategy. In addition to these elements, you should also highly consider working with a company specializing in mobile app development to create a click to call button. According to a Google study of 3,000 mobile searchers, an astounding 70 percent hit a click to call button during search to contact a local business.

The following are some of the most important takeaways on click to call buttons from the Google study:

  • Click to call buttons, appearing in both paid and organic search results, are important to consumers looking for products or services in all industries.  Of the 3,000 individuals studied, 61 percent of those ready to make a purchase believed a click to call button was an essential feature.
  • Those businesses that work with Scottsdale SEO consultants to run a Google ads program often see better results when a click to call button is included. On average, businesses see an increase in their click through rate of 8 percent.
  • Approximately half of the individuals in the study stated that absence of a click to call button would lower their perception of the brand. Not being able to easily locate contact information for a business leads to high levels of frustration, and can cause users to flee to competitors.

Including a click to call button in your online marketing strategy will help your business to maximize results.

If you are interested in creating a customized mobile marketing strategy, which includes mobile app development and creation of a mobile website in Scottsdale, consider working with the experts at Fasturtle. We have the talent and experience to provide you with mobile app development, search engine optimization and website design solutions that will take your online marketing strategies to new heights. To learn more about how our local SEO company in AZ can help your business, call Fasturtle at (888) 468-8785 or contact us online.