How to Create Engaging Content for Content Marketing

2019-10-07T14:42:51+00:00May 1st, 2019|Content Strategy|

It’s not enough to update your pages with fresh content. You need to create content that resonates with your target
audience. If your site traffic is low, then boring and outdated content may be a factor that is dragging
your site traffic down. If you want to create compelling content, here are a few tips you should know.

Originality Can Set You Apart

It’s tough to generate content that’s a hundred percent unique. These days, it’s just too easy for everybody to go
online, look for articles and regurgitate what those articles say. If you can be original, though, then that’s going to
help your case. Fresh content can range from interviews and insider tips to recipes and project updates. Bonus
points if you can keep your content relevant to the time of year and/or current events! Originality can set you apart
from the rest of your competitors in the market.

Develop Actionable Content

Don’t just provide content that your target market will love. Create stories, articles or posts that are going to produce
or lead to the action you want. Think of it as a sales funnel. Any great marketer will tell you that content without a
call to action is useless. If your audience doesn’t know what you want them to do, if the content doesn’t compel
them to buy your products or book your services, then you’re wasting marketing resources. By developing
actionable content, you can encourage your consumers to do the desired action.

Ensure Accuracy in Your Content

Most times, people buy an item or try out a service because they trust the brand. They know they can count on it to
deliver the results they expect. That’s the same kind of trust you want your customers to have in your products/
services. One way to do that is to ensure your content provides them with accurate details. If they can trust your
content, then that’s going to make it easier for them to trust your brand and give your products/services a try.

Update Your Content

Update your pages regularly. Hire experts for content marketing in Phoenix to undertake the task for you. Keep in mind that this is a full-time job. If you already have your hands full running your business, then you’re better off getting professional help. Also, content marketing pros can maintain your pages, which is crucial if you want your site to continue drawing high traffic. If you’re looking for content marketing in Phoenix, contact Fasturtle Digital.