What is Programmatic Ad Buying?
Programmatic Ad Buying involves:
Buying ads through software
- Less mistakes
- More focus
Traditional Ad Buying involves:
- Human negotiations
- Manuel insertion orders
- Requests for proposals
Fasturtle’s Programmatic Ad Buying Strategy
Our team of experts customize programmatic ad buying plans for any budget. We know how to reach your
exact target audience through whatever medium they prefer to consume web content.
More than two-thirds of US digital display ad spending is programmatic.
Why Your Business Needs Programmatic Ad Buying
Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople. These services were often expensive and unreliable. Programmatic ad buying doesn’t replace employees, but it does reduce human error by eliminating menial tasks.
Programmatic technology means there are fewer ad buyers in the world, and it allows both marketers and sellers to spend more of their time planning sophisticated, customized campaigns instead of getting slowed down by work. With programmatic ad buying, your employees can focus less on sending insertion orders to publishers and dealing with ad tags and more on optimizing campaigns and creating strategies.
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