Should Your Digital Marketing Plan Include PPC Campaigns?

November 5, 2019

As digital marketing changes form according to the current consumer behaviors, we witness different tools and models emerging. Each of them offers strengths and conveniences that make them suitable for specific situations.

One of which is what we call PPC or the pay-per-click model. Although there are different options as to how you want the setup to be, its basic foundation is what its name entails: you pay for every click.

One question that most business owners ask is why they should include PPC campaigns in their digital marketing plan when there are other strategies they can focus on, such as social media or SEO campaign. Although both generate organic results, which are what you want for your business in the long run, there are some points about PPC that we often overlook. Let’s take a look at them.

  1. It’s Sustainable Because You Only Pay for Every Click

This is perfect for business owners who want to test the waters without spending a lot. You can start small, and once you get the feel of the market, you can proceed to a more vigorous approach.

  1. You Only Get Relevant Traffic

We all know that not all who click on our content or visit our site don’t end up buying. But not those who click on your search engine ads. Chances are, they’re really seeking you out, and they have the intention to buy.

  1. It Yields Quicker Results

The thing with the marketing strategies we mentioned earlier—social media and SEO—is it takes a lot of time for them to show any kind of result. At an average, it will take you at least six months to see any dependable results in both campaigns. With PPC, you don’t have to wait this long.

  1. Higher ROI

Marketers have found out that including PPC in their marketing plan allowed them to witness a jump in their ROI. This can be attributed to the fact that this model complements others. Let’s take, for example, SEO. With PPC active, you can gain data as to which keyword generates the most traffic to your site. You can apply this information to your optimization efforts. PPC can also work as a backup plan in case your SEO fails.

Many actively avoid PPC because of the belief that paid search engine marketing is inferior to organic. Because of that, we lose a lot of opportunities. If you don’t want this to happen to your business, research more about PPC and what it can do for you. Or better yet, look for professionals who can help you out on your digital marketing in Phoenix. Contact Fasturtle today.

Is your current marketing strategy getting you quality leads?