Maximize Return on Ad Spend
Increase the ROI of your digital advertising campaigns by following up with clicks that didn’t convert using email marketing and direct mail advertising.
Convert Traffic into Leads
Automated lead generation by effortlessly capturing the names, email addresses, and mailing addresses of up to 50%-70% of your website traffic.
Hyper-Target Your Audience
Improve your targeting and personalization tactics with enriched demographic data on your website visitors. Segment customers by marital status, presence of children, automotive data, and more.
Boost Your SEO ROI
By converting organic website visitors into prospects you can contact by email, direct mail, and other methods, you can increase your content marketing ROI.
Get Automated Lead Generation with WebID
Frequently Asked Questions
Real-time data and reporting can be accessed 24/7 from your WebID Dashboard.
Through the installation of a tracking pixel code on your website, WebID facilitates integrations with several data providers to identify users in real-time as they browse around your site.
Anonymous visitor identification involves several processes such as deterministic data providers (like cookie-based identification) and followed by probabilistic data providers (such as IP and fingerprint technologies). This site visit data is subsequently transformed into the lead you receive.
No. Your website visitor information will never be given to a third party. The site visit information gathered is solely for your use.
You can set this preference when you launch your WebID campaign. For B2C campaigns, you can choose to receive the name, mailing address and email address of identified website visitors. For B2B campaigns you’ll receive the name, company, personal LinkedIn URL, and email for your visitors.
Yes. Name and address data is verified using 3rd party services to confirm that the address is deliverable. When the email address is available, that is also verified as active using 3rd party services.
The default option is to re-send data on repeat visitors every 30 days, but this can be extended up to 90 days, or disabled completely if desired.
The WebID visitor identification service is only available in the United States and will only identify visitors browsing your site in the US.
Yes. You can filter and exclude site visit data on key pages visited in addition to integrated geo filter controls using state or zip code.
Yes. WebID can seamlessly suppress your existing customers from a list you provide including email address, full name and mailing address.
The lead data can be used to market to your identified website visitors across multiple marketing channels, including display advertising, social media direct mail and email marketing.
Yes. There are no legal restrictions in the United States which limit how direct mail is sent or how data for direct mail sends is collected.
Yes. In the United States, the CAN-SPAM Act allows email to be sent to any user, so long as each email provides a mechanism for the user to opt out from future email.
International privacy rules like the GDPR and CASL do not apply to the WebID service because it solely operates in the United States. While certain states in the US are starting to pass state-level privacy legislation, like California’s CCPA, to date these restrictions have been centered around notification of data collection and the ability for users to opt out and/or purge data collected. As no personally identifiable information (PII) is being collected, use of the WebID service likely does not require any additional steps to be taken outside of the ones that you are currently following for legal compliance. However, your privacy policies should be reviewed to ensure proper disclosure of the use of third-party data collection services.
We have taken proactive steps to ensure WebID service continuity by layering in highly vetted probabilistic match partners to ensure ongoing quality data collection and coverage in the event of browser updates such as these.
