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The Benefits of Implementing Data Science in Digital Marketing

In recent years, you have probably heard the term "data science" thrown around a lot. This term has become increasingly popular as a way of explaining nearly everything - but what is data science, really? The truth is a little complicated, but the impact of this science on industries like digital marketing is easy to [...]

2019-06-20T05:32:17+00:00July 5th, 2019|Digital Marketing|

Essential Social Media Metrics for Content Marketing

Most business owners in the modern-day understand that social media is a great tool for marketing and for interacting with your consumer base. Social media engagement is considered essential by many marketing firms, but few of these firms advise their clients on how to improve this engagement. What metrics are the best for focusing on [...]

2019-06-20T05:10:15+00:00July 2nd, 2019|Content Marketing|

When is the Best Time to Post on Social Media?

With so many users on social media, it’s recommended that businesses use social media platforms as a vital marketing tool. However, business owners can see their posts going to waste if they’re not utilizing the best times to post content and engage clients. Here are the best times to post for each social media platform [...]

2019-06-07T08:28:00+00:00June 6th, 2019|Social Media|

Is Digital Marketing Important for SMEs?

Small-medium enterprises need all the help they can get. While Google loves them—hence the efforts the company has made to give local firms and companies greater visibility on the SERPs—the odds can be pretty stacked against them. If you are building a small business enterprise in Phoenix, here’s why hiring digital marketing pros will matter [...]

2019-06-10T06:41:13+00:00June 5th, 2019|Articles|

SEO Vs PPC Vs Social Networking

If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to [...]

2019-06-18T10:19:58+00:00June 4th, 2019|Paid Media, SEO, Social Media|

Content Marketing – Avoid These 5 Mistakes

Mistakes in your content can detract from the value of your site and brand. By hiring an experienced team of marketing experts, you can prevent these 5 major mistakes. Zero Master Plan Content marketing isn’t just about putting content on all of your website pages. The content on your pages creates a sales funnel, which [...]

2019-06-10T06:45:11+00:00June 3rd, 2019|Content Strategy|