Review Monitoring – Reputation Management, a Secret to Local Success

Any business owner worth their salt will tell you how important it is to foster a positive reputation among local consumers. A poor reputation will hurt your ability to attract new customers around your location and could cause you to lose your existing customers - especially in this day and age, where word of mouth [...]

September 1st, 2016|Reputation Management|

Using Landing Pages and Hyper-localized Content to Target Neighborhoods

If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]

August 26th, 2016|Local SEO, Uncategorized|

Building Local Citations – NAP Consistency

Ranking for local SEO is an essential step to ensuring your small to mid-sized business succeeds. One of the best ways to boost your local SEO ranking is by submitting your NAP (name, address and phone number) to various local directories. However, it's absolutely essential that your NAP is accurate or it could end up [...]

August 15th, 2016|Local SEO, Uncategorized|

Why Local SEO is So Vital Today

As a local business, one of the key components of your SEO (search engine optimization) strategy needs to be local SEO. Local SEO involves a number of things, including: Using local keywords; for example, "computer repair service in Phoenix, AZ." Submitting your NAP (name, address and phone number) to local directories such as Yelp, Angie's [...]

August 10th, 2016|Local SEO, Uncategorized|

Important Tips on Writing Engaging Content

Content marketing is an essential component to your online marketing efforts. However, not all businesses use content in the right way - many assume that it's sole purpose is to boost SEO and to increase web traffic. But one of your goals should be to capture the leads that visit your blog, which is why you [...]

August 5th, 2016|Uncategorized|

Discovering the Buyers Journey- Create the Right Content at the Right Time

As you most likely know, content marketing is an essential part of online marketing as a whole. However, when creating content, you need to understand that it’s not just a way to improve your search engine rankings in order to bring in traffic. Content is necessary to help nurture your leads as well as to [...]

July 22nd, 2016|Uncategorized|

Seeing the Big Picture-How to Avoid Thought Silos

Online marketing can be a very tricky course to navigate. If you've done any research on it at all, then you've probably noticed that there's a fairly large number of self-proclaimed "marketing gurus" all over the web - and they all harp on how essential one marketing strategy or another is to your campaign. In [...]

June 24th, 2016|Uncategorized|

How to Find the Right Long Tail Keywords to Target Intent

So you want to rank on search engines for long tail phrases. As you should, long tail phrases are a clearer indicator of searcher intent so they give you a better idea of where a customer is in their journey. But, these phrases often lack volume of shorter phrases so their value is not always [...]

June 20th, 2016|Uncategorized|

Integrating Organic and Paid Media into a Unified Strategy

When it comes to attracting traffic, most experts will tell you to focus on organic traffic through the use of SEO (search engine optimization) and will often dismiss paid media as means of obtaining, such as PPC (pay per click) advertising as a short-term solution that isn't as cost effective as SEO and that doesn't have a [...]

June 6th, 2016|Uncategorized|

Why Small Business Owners Should Optimize for Local Search

If you are a local, small business, you want local people to know you exist! Targeting your SEO to Phoenix and area residents and visitors is the best way to bring people into your business without wasting your time on people who are not near you. Even if you offer things like mail order services, [...]

May 17th, 2016|Blog, Local SEO|