Internet Marketing Strategies Affecting Businesses of All Sizes

Internet marketing isn’t just for big companies. Whether you run a small business or a big enterprise, you can benefit from better internet marketing strategies. Read on to know more. Cost-Effective Approach Internet marketing has leveled the playing field. In the past, only big companies with deep pockets could afford to ensure consumer reach with [...]

2019-03-11T09:26:47+00:00March 6th, 2019|Articles|

When Should You Change Your Digital Marketing Strategy?

A wise business owner knows that evolution and growth is the only way to achieve success. If you’ve been doing the same thing for years, it may be wise to revisit your marketing strategy and think about changing it. Here’s why. You Aren’t Getting Results That’s a good enough reason to think about employing new [...]

2019-03-11T12:03:09+00:00March 1st, 2019|Articles|

5 Ways Marketing Agencies Make a Difference

Find More Customers One of the many challenges small businesses face is finding and keeping customers. When you hire a team of marketing experts, you can count on them to help you achieve your business goals. Digital marketing agencies understand what techniques and campaigns work. They assess and study the profile of your audience until [...]

2019-01-15T11:27:05+00:00January 4th, 2019|Articles|

5 Reasons Videos Are Becoming Essential Tools for Online Marketing

If you still aren’t using videos to market your brand, then you could be missing out on a lot. Read on for five reasons why video is quickly becoming an important marketing tool for small businesses and why you need to include it in your own marketing efforts. Consider the Rising Statistics Video marketing continues [...]

2018-11-21T14:57:10+00:00November 26th, 2018|Articles|

Storytelling for Marketing

A captivating story is much more entertaining than a long list of facts. Most consumers will remember being entranced by colorful imagery and playful sounds than cold numbers. Using storytelling, businesses are able to engage more people and build customer loyalty. Here are the four main elements for the foundation of a great story: Perspective [...]

2018-06-25T12:52:00+00:00May 25th, 2018|Articles|

How Much Did Cyber Monday Make in 2017?

A record breaking Cyber Monday illustrates the power of eCommerce and online marketing. Giving Tuesday kicked off end-of-year fundraising goals for nonprofits. Are you ready to rock quarter 4? Listen to Money Radio's Fasturtle Digital Pros for digital marketing tips. Cyber Monday Online Spending 2017 Black Friday and its online counterpart, Cyber Monday, raked in [...]

2018-10-26T07:19:59+00:00December 4th, 2017|Articles|

Paid Digital Ads 101

Big data and artificial intelligence shape digital advertising. People leave data trails across the web, empowering algorithms to personalize ads and services to specific users. Ever visit an online shop, only to see an ad for similar products later that day? How about subscription services that keep you hooked by recommending products you like (looking [...]

2018-08-28T03:35:38+00:00July 26th, 2017|Articles, Paid Media|

Web Design 101

User experience (UX) describes your website from a potential client's point of view. It also affects your website's search ranking, because search engines like Google have a vested interest in users' satisfaction with search results. Here are some of the UX priorities our web dev team at Fasturtle takes into account: Website Loading Time Optimizing [...]

2018-07-30T16:03:16+00:00July 19th, 2017|Articles, Web Development|

Social Media 101

On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, your social media persona should [...]

2018-07-30T16:03:09+00:00July 12th, 2017|Articles, Social Media|