How Does SEO Work?
Optimizing your website to include the keywords and phrases people search online helps search engines know to list your business in those search results. The more relevant content you publish and the more backlinks (websites with links directing traffic to your website) you acquire, the more search engines will view your website as an authority and increase your rank position in search results.
What is Search Engine Optimization (SEO)?
Search engine optimization, or SEO, is the process of optimizing your website so that your business appears as a top result on search engines when users search keywords or phrases related to your business. Increasing your visibility in search results drives more traffic to your website. This is referred to as organic website traffic.