Reporting Definitions FAQ2020-04-14T11:52:33-07:00

Marketing Definitions for Client Reports

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The session duration is how long a user stays on your site before leaving.

The bounce rate is the percentage of your site visitors who leave after viewing a single page, rather than clicking to other pages within your website.

Conversion is when a user or visitor performs an intended action such as filling out a Request for Information form or booking a consultation.

Conversion rate is the percentage of visitors who perform a desired action such as filling out a Request for Information form or booking a consultation.

Clicks refers to the number of users who clicked on an advertisement.

The click through rate is the percentage of people who clicked on your advertisement after seeing it.

Direct searches indicate when a user finds your local listing by searching for your business name or address.

Direction requests are users searching for physical directions to your place of business.

Discovery searches happen when a user searches for a specific topic, category or service resulting in a click on your listing.

Impressions are the number of times a post or advertisement showed up on a user or visitor’s screen. Impression numbers are not determined by user actions such as clicking or interacting with the content.

New visitors are just that and returning visitors have come back to your website at least one more time after their first session.

The pages per session reflects how many pages on average your users are viewing when they visit your website.

A session is a sequence of actions by a single user during a platform visit (website, landing page, etc.)