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Maintaining Your Brand During the Coronavirus

Right now is a confusing time for businesses, and no one feels prepared. Business owners are caught between attempting to maintain normalcy while not sounding insensitive or addressing the Coronavirus pandemic and not seeming insincere. Many marketing experts agree that a business’s brand and its customer loyalty will be remembered now more than ever. Here’s [...]

2020-04-24T09:43:19-07:00April 24th, 2020|Branding|

Social Media Advertising Hits Snag During National State of Emergency

Desperate times call for desperate measures, and with a pandemic such as COVID-19, businesses are being compelled to adapt to new practices at a rapid rate not previously seen thus far in the 21st century. As the United States is becoming increasingly more dependent on telecommuting and virtual business operations, some companies are finding it [...]

2020-03-23T17:01:09-07:00March 23rd, 2020|Paid Media, Social Media|

How Coronavirus is Impacting Digital Marketing

There isn't an industry the Coronavirus pandemic hasn't affected, including digital marketing. Due to conferences being canceled and employees working remotely, online streaming platforms like Zoom are being used more. There are supply chain issues for products from China, affecting e-commerce. There are a lot more people Googling health topics. To make up for the [...]

2020-04-21T10:25:42-07:00March 20th, 2020|Articles, Digital Marketing|

Take Advantage of Facebook Ads Now

As America takes precautionary measures against the Coronavirus, large events are being canceled left and right. This is causing a lot of companies to re-assess their marketing budgets. After all, why continue spending money on an ad campaign for an event that's postponed until further notice? Small businesses should take notice of the free advertising [...]

2020-04-23T16:45:44-07:00March 16th, 2020|Social Media|

5 Big Benefits of Working with a Digital Marketing Company

When asked if they have a marketing agency in their corner, many novice business owners respond with the same answer. “I don’t need one!” This isn’t just a preference - it’s a mistake that can be costly for your company. If you are one of those business owners that doesn’t think an SEO firm or [...]

2019-11-11T12:10:37-07:00December 1st, 2019|Digital Marketing|

Should Your Digital Marketing Plan Include PPC Campaigns?

As digital marketing changes form according to the current consumer behaviors, we witness different tools and models emerging. Each of them offers strengths and conveniences that make them suitable for specific situations. One of which is what we call PPC or the pay-per-click model. Although there are different options as to how you want the [...]

2019-10-30T09:58:16-07:00November 5th, 2019|Paid Media|

How to Assess Your Digital Marketing Needs

Most modern businesses have some kind of digital marketing strategy. After all, reaching consumers via the internet is the number one way to advertise in today’s world. However, unless you have a dedicated IT department or an in-house digital marketing specialist, you may struggle with knowing exactly what your strategy should entail. Here are some [...]

2019-10-30T07:37:58-07:00November 4th, 2019|Digital Marketing|