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Regularly Review Your Marketing Strategy

As we mentioned last week, digital marketing is always changing and the strategy you had in place two years ago may not work for you today. How do you know when it’s time to change your marketing strategy? You should regularly review the results of your campaigns, tracking specific metrics and KPIs based on your [...]

2021-06-29T14:46:16-07:00August 17th, 2021|Video|

Get More Leads With Personalized Marketing

Like many industries, the world of digital marketing is always changing. Advertising that worked two years ago may not provide the same results today. So what’s changed? What can you do differently? Make it personal! Learn about your target audience and speak to them not at them. Add personalization to all aspects of your marketing [...]

2021-06-29T14:43:20-07:00August 10th, 2021|Video|

What Makes a Good Blog Topic?

It’s no secret that content marketing, such as a blog, can drive a lot of traffic to your website. However, in order to get the most out of your content marketing efforts you need to post high quality blogs that your audience will want to read. So what makes a good blog topic? Put yourself [...]

2021-06-29T14:31:48-07:00July 27th, 2021|Video|

Why Your Business Should Use Social Media Stories

Social media is widely used by businesses to build brand awareness. The stories feature is often overlooked by businesses but can be a great way to further engage with and learn about your customers. Because the content is only viewable for 24 hours you can post about new products, flash sales, or expert tips to [...]

2021-06-29T14:28:25-07:00July 20th, 2021|Video|

How to Incorporate Conversational Marketing into Your Marketing Strategy

Why Should You Use Conversational Marketing? Conversational marketing is customer-centric! It helps you build relationships with your customers. Chatbots and messaging apps show that you prioritize customer service by answering consumer questions and helping them gather the information needed to decide whether or not to convert.     Benefits of Chatbots & Messaging Apps: Can [...]

2021-06-29T14:23:27-07:00July 13th, 2021|Video|

How to get Started with Video Marketing

Including videos on your website makes it 50 times more likely to show up in organic search results compared to text only websites. What makes video so superior in the content world? It's personal! People can see someone talking, hear the tone of their voice and get a look at the people working for the [...]

2021-06-29T14:09:09-07:00July 6th, 2021|Video|

Why You Need an Engaging Website

Your website is a great source of information. Why not leverage it as a sales tool as well? With the right design, your website can be a great sales tool for your business!   Your website should encourage users to: Engage with your business Search through multiple web pages Contact you Schedule a consultation or [...]

2021-06-03T17:11:50-07:00June 29th, 2021|Video|

How to Create Buzzworthy Content

The goal of every business is to create buzzworthy content. Content that is shared and viewed is great for business.   Your content should: Resonate with your target audience Add value to your readers and viewers Grow brand awareness Generate leads Develop a loyal customer base Be easily shared     How do you create [...]

2021-06-03T16:53:17-07:00June 22nd, 2021|Video|

What to Expect in a Cookieless World

You've likely visited a website that has a little popup message at the bottom alerting you that the website uses cookies. Cookies are the data collected from users, like the products they added to a shopping cart. With this information, marketers could create ads to specifically retarget people who showed interest in their products by [...]

2021-06-03T16:39:34-07:00June 15th, 2021|Video|