Voice Search and the Future of UX Optimization

This Thanksgiving, we at Fasturtle hope you feast on conversions lovingly prepared by strategic optimization. Our latest Money Radio episode focused on how to optimize for voice search, a growing, soon to be dominant segment of search engine queries. User Friendly Content for Voice Search A common error by those new to the field of [...]

2018-12-11T01:49:06-07:00November 20th, 2017|Content Strategy, Podcast|

Responsive Websites for Mobile-First Index

Why do we need mobile-friendly responsive websites? Consumer trends point to more than half of search queries coming from mobile devices, and that number is growing. Poor user experience on a mobile device leads to consumers giving up and visiting competitors' websites instead. Google, in their quest to deliver user-friendly search results, penalizes websites that aren't [...]

2018-12-11T01:51:20-07:00September 25th, 2017|Content Strategy, Podcast, Website Design|

Campaign Tracking to Track ROI from Organic SEO

If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]

2018-10-26T07:17:55-07:00September 18th, 2017|Content Strategy, Podcast, SEO|

Social CRM: Customer Relationship Management

Social media is a relatively new frontier in customer relationship management, yet it's so instrumental that it warrants its own digital marketing buzzword: Social CRM. Today on Money Radio, we were joined by Fasturtle's Director of Client Success, Bryan O'Connor, to talk about utilizing CRM tools to the greatest effect. CRM Tools for Business For [...]

2018-12-11T01:53:45-07:00September 11th, 2017|Podcast, Reputation Management, Social Media|

Digital Strategy for Nonprofits

Today's episode on Money Radio concerns digital strategy for nonprofits. Fasturtle has partnered with nonprofit clients over the years, including the Children's Museum of Phoenix, Skyline Wish Builders, Foundation for Senior Living, and more. Click on the links to support these organizations and to view examples of our web design services! Adapting For-Profit Strategies to Nonprofits [...]

Planning Holiday Digital Ad Campaigns AKA Christmas in August | Heard on Money Radio

What's Your Holiday Digital Ad Campaign Plan? So it’s only August, you’re still sitting by the pool, nary a Pumpkin Spice latte in sight. That hasn’t stopped retail stores from stocking Halloween supplies. It might not be fall yet, but like the wise old squirrel, it’s time to start thinking about winter – specifically, the [...]

2019-09-10T06:19:04-07:00August 14th, 2017|Email Marketing, Paid Media, Podcast|

Amazon and the Retail Job Market | Heard on Money Radio

Jobs: the perennial trending topic. If you want votes, promise jobs. If you want readers, report that robots are stealing jobs. If you're successful in business, create jobs. If you have bills, get jobs. If you're Apple, venerate Jobs. Okay, now that we've totally overdone our keyword density (that's an SEO joke, haha, just smile [...]

2018-10-26T07:07:37-07:00August 7th, 2017|Careers, Podcast|

Who Owns the Internet? | Heard on Money Radio

The digital age has revolutionized our concept of ownership and copyrights. We freely share content via blogs and social media. The ease of streaming and downloading music and videos demanded solutions for providing paid access and cracking down on digital piracy. Big data applications aggregate “private” information for companies to use, which can help or [...]

2017-08-04T13:34:05-07:00July 31st, 2017|Podcast, Press|

MOZ CON 2017 and Google SERP Changes | Heard on Money Radio

Today on Money Radio, Armando Nava joined us to discuss criminal law and DUIs in Arizona. As one of Fasturtle's clients, he also shared his experience with PPC ads driving revenue at his law firm. Thanks, brother! Hopefully, you won't be in a position to need his legal advice, but you can at least tune [...]

2018-08-31T00:10:57-07:00July 24th, 2017|Paid Media, Podcast, SEO|