What’s Your Holiday Digital Ad Campaign Plan?
So it’s only August, you’re still sitting by the pool, nary a Pumpkin Spice latte in sight. That hasn’t stopped retail stores from stocking Halloween supplies. It might not be fall yet, but like the wise old squirrel, it’s time to start thinking about winter – specifically, the surge in seasonal searches.
The Ghost of Christmas Past
Look back on seasonal trends from past years to identify KPIs, compare data, and set goals based on past wins and losses. How does your performance compare to annual search trends? Have you been optimizing for mobile and voice queries? Did your website experience issues, leading to lost conversions? How strong is your emergency response system?
The Ghost of Christmas Present
Run ads based on your promotional calendar. Run local ads to draw weekend shoppers, and global ads to deliver sought-after goods across state and national borders. Take advantage of audience targeting to increase conversions. With a flexible budget and a data-driven, responsive strategy, your holiday digital ad campaigns should ring in the new year nicely. Here’s some holiday AdWords advice from Google support. Got questions? We have expertise!
The Ghost of Christmas Future
Take risks! Now is not the time to do endless test runs, it’s time to launch well-managed campaigns. You have to invest in order to get a return, and a holiday campaign generates valuable data that you can use to hone your strategy in real-time and in years to come. There’s nothing spooky about the outcome when you have the knowledge and power to change it. This applies both to 19th century misers and 21st century digital ad campaign managers.