Frequently Asked Questions

The world of marketing is a fast-paced, ever-changing industry.

That’s why we’ve created a list of our most frequently asked questions for you, our valued clients! Browse below to learn about important marketing terms, view our how-to guides, and more!

Jump to a Section: General | Reporting | SEO | WordPress | Fastsites | Social Media | Email Marketing | Hosting

General

Content strategy encompasses many aspects of marketing including blog writing, website content, and SEO content. Rather than focusing on your goods and services, content marketing aims to create high-quality, industry-specific material that is an asset to your potential leads and current customers. It also works to help build your online reputation, gaining you traction with Google, and growing you into an expert in your field in the eyes of the Internet.

The vast majority of the population spends part of their day on one or more social media platforms and it’s where they digest a lot of their information. Your reach can be far and wide on social media and have your product or service in front of the eyes of your intended audience by using curated content consisting of visually appealing images and creative, to the point messaging.

Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. By working on your SEO, we help search engines recognize your website in order to gain traffic and grow your business. Search engines “crawl” sites, looking for content to understand the purpose of the website. We use SEO strategies to drive search engines like Google to view your website as an expert in your industry, encouraging them to recommend your site to users searching terms related to your business.

Our SEO services are robust and include strategies such as keyword research, competitor analysis, content creation, reputation monitoring, and Google Analytics evaluation, just to name a few!

Your Google My Business listing is another important part of your SEO because it allows customers to find you, learn about your services, and contact you. In order for us to perform our SEO services, we will need to be an administrator on your account. Make Fasturtle an administrator on your Google My Business account with these simple instructions.

Reporting

On the 1st of every month you will receive an email with a dashboard report on your site’s performance that will also include performance metrics on your Google Ads, social media (both paid and organic), and any other metrics for Fasturtle-provided services.

Your Fasturtle Dashboard will be emailed to you on the 1st of each month. Fasturtle will provide you with a personal dashboard link in order to access your dashboard at any time.

Great news! We have put together a list of metric definitions that will help you understand your report. Browse our list of marketing metric definitions.

Google Analytics is one of the most important tracking tools that we use. In order for us to be able to access data about your website to accurately track our marketing efforts through your personalized dashboard, we need to be an administrator on your account. Add Fasturtle as an administrator for your Google Analytics with these easy-to-use instructions.

WordPress

Once your WordPress site has been completed by Fasturtle, we will provide you with a guide on how to make changes to your website yourself. For any changes that are beyond what can be completed using the guide, please submit a ticket at this link and we will provide you with an estimate of the time and cost to complete these updates for you.

On the left side when you log into your WordPress website you will see a list of options for editing your website. Here’s an explanation of each option:

  • Fusion Slider: upload images and change text for home banner
  • Posts: create new blog posts and manage categories
  • Media: upload images and other media files and access the media library
  • Forms: view lead capture forms and contact form submissions
  • Pages: manage website pages
  • Downloads: manage and access website PDF resources
  • Portfolio: create new projects pages and manage categories
  • Appearance > Menus: add pages to the navigation menu

The homepage slider is 100% responsive, with the ability to add titles and subhead text along with buttons, and control various styles and settings.

The homepage slider is 100% responsive, with the ability to add titles and subhead text along with buttons, and control various styles and settings. In this section, we’ll be covering how to create slides, the options you can use to customize them, and some important information.

  1. Navigate to the Fusion Slider > Add or Edit Slides tab on your WordPress admin panel.
  2. To change an existing slider, click the ‘Edit’ option underneath the one you would like to change.
    1. To add a new slider, hover over one of the existing sliders and click the ‘Duplicate This’ option.
    2. Once duplicated, you can customize the slider headings, captions, buttons, and featured image with new information. Recommended General Dimensions for Slider Images are 1920px wide by 550px tall.
  3. When finished, click the blue ‘Publish/Update’ button to save the slide. To control the order of the slides, click the ‘Published On’ link above the button and change the date to move the slide order forward/backward within the existing slides.

The website includes an articles section that will be updated as part of your SEO services. Also referred to as a blog section, you may wish to use this area for company announcements and other news. Follow these steps to add posts to your website blog area:

  1. From the admin panel, click on Posts then ‘Add New’ in the sidebar.
  2. Enter your post title.
  3. Enter your content into the content area. This area is a rough approximation of a ‘what you see is what you get’ (WYSIWYG) view of your content. This includes formatting and presentation choices you make using the headings and links toolbar at the top of this section.
  4. To add images to your post, first click or place the mouse cursor at the position in the post editor area where you’d like to display the image. Then click on the ‘Add Media’ button. Clicking that button opens up the Insert Media screen. From here you can upload new images or reuse existing images from your Media Library. You can then edit or change any of the image settings for alignment and sizing. Once you are happy with the placement and options, click the ‘Insert’ button.
  5. The right sidebar area allows for you to set or add post categories. If no category is selected, it will default to ‘articles.’
  6. Each blog article should have a ‘Featured Image’ set. Click this option in the right sidebar to set or upload a new image. This image is what will appear in the main grid view on your blog page.
    • Recommended General Dimensions for Blog Images: 1920px wide by 1440px tall.
  7. Set the ‘Category’ to define where the post should appear on the site: for example, Testimonials or Events can be set up to appear on their own dedicated website pages.
  8. While editing, you can preview your post at any time by clicking the ‘Preview’ button at the top left of the screen. This allows you to view the post as your readers will see it when it goes live, and is published on your blog.
  9. To make your post live, click on the ‘Publish’ button and your post will be visible to anyone visiting your website. After hitting the publish button, you can view the post by clicking on the View Post button, which is located below the post title area. The post can still be edited and updated after it’s been published. Any changes that you make will go live as soon as you hit the Update button on the post editor screen.

This section houses all of the images and PDFs within your website. The media library allows you to browse all existing media, or upload new items. Once within your library, images and PDFs can be inserted into any page or post on your website. You can also upload directly within any page or post, and that media will be stored here.

Once uploaded, you’ll see a thumbnail preview of your file. On your right hand column, you can provide the title, caption, and description for your file. For PDFs, you can copy the link found in the ‘URL’ field to provide a direct access link for people to download your file.

Many WordPress sites have the ability to quickly add a new page using the “Duplicate” option from the main All Pages view. Using this option is recommended as it will enable you to make a copy of an existing page template that you can then update with new content. (See the next question for steps on how to edit a page!)

  1. You can also add a new page by navigating to the Pages menu in the WordPress Dashboard, and clicking Add New.
  2. Add the title and content for the page. Use the formatting toolbar to add headings and lists, and control content display.
  3. Use the Publish settings area options to preview the page layout, publish immediately, or save the page as a draft to be published later.

If you would like to add a page with more advanced layouts and styles, please submit a ticket at this link and our team will be happy to design a new page!

The Pages section of the website admin will house the bulk of the content on your website. Click this option to view a full list of all of the pages that are part of your site. Hover over an individual page and click the ‘edit’ link to access the content for it.

  1. Editing Elements: Once inside the page builder, you can drag and drop to reorder content, or hover over an individual section to edit it. Click the pencil icon that appears over each element to open the options for that item. Once you are done editing, click the blue ‘Save’ button to store those changes.
  2. Adding Sections: When you hover below every Container, you’ll find the ‘+ Container’ and ‘+ Columns’ buttons. Clicking ‘+ Container’ adds a new section directly below the current one you’re in, and clicking ‘+ Columns’ adds a new column within the section you’re currently in.
  3. Adding Columns: If you’d like to add more columns to a container, hover over the very bottom area of the editor, and a ‘+ Columns’ button will appear beside the ‘+ Container’ button. Click the ‘+ Columns’ button to bring up the ‘Insert Columns’ window where you can select column layouts or a single column to add to the Container.
    1. Once you’ve added a Column, click the ‘+ Element’ button inside a column and the ‘Select Element’ window will appear.
    2. In the ‘Select Element’ window, you’ll find a list of elements you can use. You can also use the search bar in the upper right corner of the window to search for the element you’d like to use. Once you click on an element, it will automatically bring you to the options window for that element. Once you’re finished customizing the element, click the ‘Save’ button to insert it into the page, or click ‘Cancel’ to cancel adding the element and return to the Fusion Builder editor.
  4. Once your edits are complete, click the blue ‘Update’ button near the top of the screen to save your changes or click ‘Preview’ first to see how your changes will look.

Your website includes lead capture forms and service forms. In addition to receiving these notifications via email, you can also access and view completed entries through your website admin area. In the left sidebar, click on the Forms > Entries tab.

  1. Click on the form title at the top of the screen to select which form you want to view entries for. Once you click the form title, a list of all entries will appear.
  2. Click on ‘View’ underneath an individual entry to see the full information.

To export form entries for use outside of the website, navigate to the Forms > Import/Export tab.

  1. Choose the Export Entries option. Select the form that you would like to export entries for.
  2. Click the checkbox next to each field that you would like to export.
  3. Click the Download Export File button to save a .CSV of all form entries to your computer.

The projects showcase section of the site is connected to the ‘Portfolio’ section of the website admin.

  1. For best results, it’s recommended to duplicate an existing portfolio post and change the content, gallery, and images, with the new information.
  2. Hover over an existing gallery item, and click the ‘Duplicate This’ option. In the new version that appears, set the title, content, and category for the post. Within the page content, click the pencil icon for the existing gallery to delete the old images and upload new ones. Set the new ‘Featured Image’ in the right sidebar.
    1. Recommended general dimensions for projects photos: 1920px wide by 1280px tall.
  3. While editing, you can preview your post at any time by clicking the ‘Preview’ button at the top left of the screen. This allows you to view the post as your readers will see it when it goes live, and is published.
  4. To make your post live, click on the ‘Publish’ button and your post will be visible to anyone visiting your website. After hitting the publish button, you can view the post by clicking on the View Post button, which is located below the post title area. The post can still be edited and updated after it’s been published. Any changes that you make will go live as soon as you hit the Update button on the post editor screen.

You can add different link types into your menu, these are split between panes left of the menu you’re currently editing.

  1. Navigate to the Appearance section of the website admin, then click on Menus.
  2. Locate the desired page or item on the left side, click the checkbox next to it.
  3. Click the Add to Menu button located at the bottom of this pane to add your selection(s) to the menu that you created in the previous step.
  4. The page will appear in the bottom of the list, and you can drag-and-drop to place it into the desired location within the menu.

Click the Save Menu button once you’ve added all the menu items you want.

Locate the menu item that you want to remove in the menu editor window.

  1. Click on the arrow icon in the top right-hand corner of the menu item/box to expand it.
  2. Click on the Remove link. The menu item/box will be immediately removed.

Click the Save Menu button to save your changes.

The WordPress menu editor allows you to create multi-level menus using a simple ‘drag and drop’ interface. Drag menu items up or down to change their order of appearance in the menu. Drag menu items left or right in order to create sub-levels within your menu.

The WordPress menu editor allows you to create multi-level menus using a simple ‘drag and drop’ interface. Drag menu items up or down to change their order of appearance in the menu. Drag menu items left or right in order to create sub-levels within your menu.

To make one menu item a dropdown of another, you need to position the ‘child’ underneath its ‘parent’ and then drag it slightly to the right.

  1. Position the mouse over the ‘child’ menu item.
  2. Whilst holding the left mouse button, drag it to the right.
  3. Release the mouse button to place the menu item as a subpage.

Click the Save Menu button in the Menu Editor to save your changes.

Fastsites

We know that it’s important to stay relevant and up-to-date in your industry and one of the best ways to do that is to have a modern, easy-to-use website for your customers. That’s why we offer Fasturtle Fastsites. We will design you a contemporary site that best highlights your products and services, matches the tone and style of your company, and allows you to make quick updates yourself. And the best part? We can have it done in 10 days or less so you can put your best foot forward online in a flash. Learn more about our Fastsites!

Once your Fastsite has been completed by Fasturtle, we will direct you to our Fastsite resource link to make changes to your website yourself. For any changes that are beyond what can be completed using the guide, please submit a ticket at this link and we will provide you with an estimate of the time and cost to complete these updates for you.

Social Media

Uploading a video on Facebook is simple and a great way to give your audience a visual representation of your company or a particular product or service. Use this link to follow step-by-step instructions on uploading a video to Facebook.

YouTube has become an important marketing tool for companies to upload informational videos, and also take advantage of advertising videos that will play as users select other videos. Here are some easy to follow instructions on uploading a video to your YouTube account.

If you’re posting on a business Instagram account, as well as a business Facebook page, you can connect the two platforms to easily share one post on both. Click here to find out how!

Email Marketing

E-mail is a powerful tool that has stood the test of time as marketing has changed over the years. It’s a tried and true method of presenting your products and services, as well as helpful information, to your audience. E-mail marketing has the advantage of getting your company name in front of potential and current customers in a way that other avenues may not. You might ask, “But what if they don’t open the email and just delete it?” You are still gaining brand awareness as they see your name and subject line.

Fasturtle uses Constant Contact as our email vendor. This platform allows us to create branded emails that will enhance open rates and get your content in front of your audience’s eyes. Fasturtle offers monthly newsletter services to communicate important information with your customers, vendors, and much more!

The number of contacts and lists you can have depends on your email marketing plan. We offer different levels to suit the needs of each of our clients. Please reach out to us to discuss our Email Marketing plans!

Our Basic Email Marketing Newsletter plan includes one email blast per month. We offer add-on newsletters if you have important information you need to get out to your audience, as well.
There are laws as to who you can contact with marketing emails. That’s why we offer a contact list gathering service to our clients that follows the rules, making sure your company is safe from any legal issues.
The things we love to include in our clients’ newsletters include important industry information, top articles, new product or service information, and any news about your company. We can use articles, pictures, and videos to get your message across to your audience in the best way possible.
At Fasturtle we love to make processes simple and easy for our clients. We have this handy dandy link where you can submit any content you want featured in blogs or newsletters! It goes straight to our content team for implementation.
Yes! We will not send newsletters out without approval from our clients. We will send them to you as a preview to the contact email you have provided so you can review and let us know of any edits, or if it is approved to be scheduled for disbursement as-is.
Yes! We have a report that will display how many “bad” emails the blast went to, how many people opened the newsletter, and which parts of the newsletter your audience clicked to get more information.
Hosting

If you or your technical team needs FTP access to your WordPress site, no problem! Please contact your account manager to complete our admin release authorization form. Once we have the approval from the account contact on file, our support team will provide you with the SFTP username, password, port, and URL needed to make edits to your WordPress site’s code.

These steps will assist you in setting up your iPhone with your Hosted Email mailbox.

  1. On the home screen, tap the Settings icon.
  2. Within Settings, scroll down and tap Passwords and Accounts.
  3. Tap Add Account.
  4. Tap Other, at the bottom.
  5. Tap Add Mail Account.
  6. The next screen will ask for basic account information:
    Name: Your first and last name
    Email: Your full email address
    Password: Your mailbox password
    Description: Anything you’d like!
  7. Tap Next
  8. Make sure IMAP is selected
    Enter the following server details:
    Name: Your first and last name
    Email: Your full email address
    Description: Should already be prefilled from last section
    Password: Your mailbox password
    Incoming Server Settings
    Host Name: secure.emailsrvr.com
    User Name: Your full email address
    Password: Your mailbox password
    Outgoing Server Settings
    Host Name: secure.emailsrvr.com
    User Name: Your full email address
    Password: Your mailbox password
  9. Note: Even though it says optional, they are NOT optional. If you skip these fields, you will NOT be able to send out email.
  10. Tap Next.
  11. Select the desired settings and tap Save.
  12. Next, we are configuring your iPhone to sync your various IMAP folders and prevent duplicate folders from showing up. We call this Folder Mapping; below are the steps to do so.
  13. Within the Mail settings window, select the account that you just added.
  14. Under IMAP, tap Account.
  15. Within the account settings, select Advanced at the bottom.
  16. Under MAILBOX BEHAVIORS, select Sent Mailbox.
  17. Select the appropriate folder under ON THE SERVER.
  18. Now repeat the previous step for Deleted Mailbox.
    Ignore the Archive Mailbox, it won’t be used.
  19. Last step! Make sure Deleted Mailbox is selected under MOVE DISCARDED MESSAGES INTO. This will ensure deleted messages go to the Deleted Mailbox folder.
  20. Now you’re done! Go back to the home screen and launch the Mail app. Your email should appear within a few minutes, depending on the amount of items to sync.
    Note: If you have a large mailbox, it may take several minutes before email appears. Please wait at least 15 minutes before troubleshooting. Log into the help.emailsrvr.com portal and choose the “Fix Something” option if you need help troubleshooting or submit a support ticket request to have our team take a look.

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.

  1. Launch the Settings app on your device.
  2. Once it launches, tap on Accounts.
  3. Tap on Add Account.
  4. Select Email as the Account Type.
    Email address: Your full email address
    Password: Your mailbox password
  5. Tap Sign In.
  6. Tap IMAP account.
  7. Enter the following server details:
    Email address: Your full email address
    Username: Your full email address
    Password: Your mailbox password
    IMAP Server: Secure.emailsrvr.com
    Security Type: SSL
    Port: 993
    SMTP Server: Secure.emailsrvr.com
    Security Type: SSL
    Port: 465
    Authentication required before sending emails: On
    Username: Your full email address
    Password: Your mailbox password
  8. Tap Next.
  9. Modify the settings as desired.
  10. Tap Next.
  11. Account Name: Used to distinguish the account in your device.
  12. Your name: Enter the name you want shown on outgoing emails.
  13. You are all set! Go back to the main menu, open the Email app and your messages should start syncing.
    Note: If you have a large mailbox, it may take several minutes before email appears. Please wait at least 15 minutes before troubleshooting. Log into the help.emailsrvr.com portal and choose the “Fix Something” option if you need help troubleshooting or submit a support ticket request to have our team take a look.

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.

This article will assist you with setting up Apple Mail, using IMAP, for your Hosted Mailbox.

  1. Launch Mail.app.
  2. Within Mail, click Mail on the top left. Then select Add Account
  3. In the pop-up window, select Other Mail Account
  4. In the next screen, enter the following information:
    Name: Enter your first and last name
    Email Address: Your full email address
    Password: Enter your mailbox password
  5. Select Sign In.
  6. You will see an alert which says Unable to verify account name or password. Along with this alert, you will see more fields that require additional info
    Fill in the following details:
    Email Address: Your full email address
    User Name: Your full email address (even though it says automatic, fill it in)
    Password: Your mailbox password
    Account Type: IMAP
    Incoming Mail Server: secure.emailsrvr.com
    Outgoing Mail Server: secure.emailsrvr.com
  7. Important Note: Apple Mail will usually clear the User Name field after entering the Incoming and Outgoing Mail Server fields. Ensure your User Name is filled in with your email address after entering the server information and before clicking Sign in
  8. Click Sign In.
  9. Select the desired syncing options. You can leave the defaults on.
  10. Click Done.

Next, we will configure your Mac to sync your various IMAP folders and prevent duplicate folders from showing up. We call this Folder Mapping; below are the steps to do so:

  1. Within Mail, click Mail on the top left. Then select Preferences.
  2. Select the Accounts tab at the top of the window, then select your IMAP email account from the left pane.
  3. Select the Mailbox Behaviors tab.
  4. Click the Sent Mailbox dropdown and select the folder Sent that’s listed under your email address (not the folder listed under “On My Mac“).
  5. Click the Junk Mailbox dropdown and select the folder spam that’s listed under your email address (not the folder listed under On My Mac).
  6. Click the Trash Mailbox dropdown and select the folder Trash that’s listed under your email address (not the folder listed under On My Mac).

Lastly, we will make sure our SMTP server settings are correct, as Apple Mail tends to change them automatically during setup:

  1. While still on the Accounts screen, click on the Server Settings tab, next to Mailbox Behaviors.
  2. Under Outgoing Mail Server SMTP, Uncheck the automatically manage connection settings. (Make sure you do it under SMTP, and not IMAP, as they have the same checkbox) This will unlock a new area below.
  3. Go ahead and change the Port Number to 465.
  4. Click the Save button on the bottom right.
  5. Close the Accounts window.
  6. Finally, go back to the Mail app. Your email should begin downloading shortly, if it hasn’t already. Note: If you have a large mailbox, it may take several minutes before email appears. Please wait at least 15 minutes before troubleshooting. Log into the help.emailsrvr.com portal and choose the “Fix Something” option if you need help troubleshooting or submit a support ticket request to have our team take a look.

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.

These steps will assist you with setting up Outlook with your Hosted Mailbox.

  1. Click on the Start Menu (or press the Windows key) and then search for Control Panel
  2. After opening the Control Panel, in the upper right-hand corner change View by: to Small Icons.
  3. Click on Mail.
  4. When the Mail Control Panel opens, select Show Profiles.
  5. Select Add to add a new profile. Enter any name you wish and select OK.
  6. Select Manual setup or additional server types. Click Next.
  7. Select POP or IMAP and click Next.
  8. In the Add New Account window, input the following information:
    Your Name: Your Name
    Email Address: Your full email address
    Account Type: IMAP
    Incoming Mail Server: secure.emailsrvr.com
    Outgoing Mail Server: secure.emailsrvr.com
    User Name: Your full email address
    Password: Your mailbox password
  9. Click on More Settings then click the Outgoing Server Tab.
  10. Check the box for My outgoing server (SMTP) requires authentication.
  11. Check the button for Use same settings as my incoming mail server.
  12. FIRST change Use the following type of encrypted connection to SSL for both the Incoming and Outgoing servers.
  13. Next, change the port numbers to match the image below.

    Click OK.
  14. Click Next. Outlook will now attempt to send a test message using the settings we have just put in. If everything was entered correctly, the message will send out successfully.
  15. Congratulations! You have now set up Outlook to work with your Mailbox. Please wait 15 minutes before troubleshooting to allow for mail to download. Note: If you have a large mailbox, it may take several minutes before email appears. Please wait at least 15 minutes before troubleshooting. Log into the help.emailsrvr.com portal and choose the “Fix Something” option if you need help troubleshooting or submit a support ticket request to have our team take a look.

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.

For other devices not shown here, you can use our handy help portal to find the steps for your specific device. Log into the portal at help.emailsrvr.com using your account email and password, then click on “Set Up Email.” Choose your device and follow the steps!

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.

Use these settings in your mail app to connect your account:

Inbound (Secure IMAP): secure.emailsrvr.com (Port 993)

Outbound (Secure SMTP): secure.emailsrvr.com (Ports 465 or 587)

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.

Yes! The webmail link is webmail.emailsrvr.com. This link is accessible from any web browser and enables you to to access your email without needing to set up the email account on your app or device.

Our help portal also has step-by-step troubleshooting! Log into the help portal at help.emailsrvr.com using your email account username and password, then click on “Fix Something.” Choose your device and follow the prompts for a step-by-step of how to troubleshoot your device and connection settings.

If you don’t remember your password and need our team to reset it, use the Support Ticket link here to submit a request and a member of our team will reach out to assist!

*Any additional technical support will need to be submitted through our Client Technical Support link and may be billable. If you do not have email hosting with Fasturtle, please direct any further email questions to your email provider.