As we mentioned last week, digital marketing is always changing and the strategy you had in place two years ago may not work for you today. How do you know when it’s time to change your marketing strategy? You should regularly review the results of your campaigns, tracking specific metrics and KPIs based on [...]
Like many industries, the world of digital marketing is always changing. Advertising that worked two years ago may not provide the same results today. So what’s changed? What can you do differently? Make it personal! Learn about your target audience and speak to them not at them. Add personalization to all aspects of your [...]
Advertising on Facebook and Instagram is a great way to reach new customers. For one thing, you can place your ads in front of someone who may not be searching for your products or services but is likely to convert. These platforms are also very visual, allowing businesses to get creative and attract new [...]
It’s no secret that content marketing, such as a blog, can drive a lot of traffic to your website. However, in order to get the most out of your content marketing efforts you need to post high quality blogs that your audience will want to read. So what makes a good blog topic? Put [...]
Social media is widely used by businesses to build brand awareness. The stories feature is often overlooked by businesses but can be a great way to further engage with and learn about your customers. Because the content is only viewable for 24 hours you can post about new products, flash sales, or expert tips [...]
Why Should You Use Conversational Marketing? Conversational marketing is customer-centric! It helps you build relationships with your customers. Chatbots and messaging apps show that you prioritize customer service by answering consumer questions and helping them gather the information needed to decide whether or not to convert. Benefits of Chatbots & Messaging Apps: Can be [...]
Including videos on your website makes it 50 times more likely to show up in organic search results compared to text only websites. What makes video so superior in the content world? It's personal! People can see someone talking, hear the tone of their voice and get a look at the people working for [...]
Your website is a great source of information. Why not leverage it as a sales tool as well? With the right design, your website can be a great sales tool for your business! Your website should encourage users to: Engage with your business Search through multiple web pages Contact you Schedule a consultation or [...]
You've likely visited a website that has a little popup message at the bottom alerting you that the website uses cookies. Cookies are the data collected from users, like the products they added to a shopping cart. With this information, marketers could create ads to specifically retarget people who showed interest in their products [...]
Quality score and click-through rate are common metrics to follow when monitoring the success of your pay-per-click campaign and looking for ways to optimize. What can you do to increase your PPC CTR and quality score? Use extensions in your PPC campaign! There are many different types of Google ad extensions you can implement [...]