Including videos on your website makes it 50 times more likely to show up in organic search results compared to text only websites. What makes video so superior in the content world? It’s personal! People can see someone talking, hear the tone of their voice and get a look at the people working for the company in which they are considering doing business with. Video isn’t quite the same as a face to face interaction, but it is much closer than text.
Tips for Creating Your First Video
Try starting with a video testimonial. As we mentioned above, videos allow you to showcase the personal side of your business. Why not ask some of your most loyal customers to share a few words about their experience with you in a video? Having video testimonials allows your customers to hear from previous customers what it’s like to work with you. Again, hearing the tone of voice is very powerful and can help convince new customers to convert.