Like many industries, the world of digital marketing is always changing. Advertising that worked two years ago may not provide the same results today. So what’s changed? What can you do differently? Make it personal! Learn about your target audience and speak to them not at them. Add personalization to all aspects of your marketing campaign; your ads, content, emails, etc. Show the human side of your business by highlighting the unique aspects of your business that resonate with your customers. People like to work with people, so personalizing your marketing will boost your lead generation and customer loyalty, and set you apart from your competition.
