If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to [...]
Traffic matters when you run an e-commerce site. That's why leveraging search engine optimization should be at the top of your list. If you still use old-think marketing to promote your products/services, then that’s going to spell doom for your business. Here’s why you’ll want to start using search engine optimization for your site. Improves [...]
Most small businesses would say they are trying to make efforts to increase their sales. In order to complete with bigger and more recognizable businesses, small business owners are utilizing local online marketing efforts. Here are 4 ways local online marketing boosts sales and conversions for your small business. Improve Your SEO Campaigns for local [...]
Recently, Google introduced open-source systems designed to create a streamlined experience for mobile users. These systems – Accelerated Mobile Pages – were created to easily help businesses create mobile pages that load quickly and smoothly. However, some companies doubt the usefulness of this new feature – or aren’t sure how it plays into small business [...]
Today’s digital marketing and SEO services have something to contend with that wasn’t a major concern just a decade ago. Even five years ago, people were not as heavily dependent on mobile devices as they are today. However, mobile devices have become as indispensable to our everyday lives as a watch or wallet may have [...]
Are you thinking of partnering with a Phoenix or Scottsdale SEO agency and putting PPC advertising to work for your business? Here’s how to do both –and see twice the bang for your buck. How Does PPC Marketing Work? The PPC marketing model is one that follows the pay-as-you-go principle that has become so popular [...]
When it comes to modern business success, much of what you focus your time and energy on will be digital marketing. Maybe your business has nothing to do with the internet – and maybe your target audience isn’t even a demographic that heavily uses the internet. But that doesn’t mean a digital marketing agency can’t [...]
If you live on planet earth, odds are you know someone owns and uses a smartphone or tablet. The newest Pew Internet study shows that 95 percent of Americans own a cell phone, and 77 percent of cell phone owners use a smartphone. For young people ages 18 to 29, cell phone ownership is at [...]
RankBrain is Coming Well, actually, it’s already here and has been since 2015. Google’s RankBrain is an AI – artificial intelligence – that is learning and contributing to search results. The primary goal is to provide the user with the best quality and most relevant content in response to their query. The secondary goal is [...]
Search Engine Optimization, or SEO, is the process of increasing your business’s placements within search engine results. As your business moves higher up within the list, more and more web traffic will be directed to your site. On-Site and Off-Site SEO can be broken down into two categories: on-site and off-site. On-site SEO involves modifying [...]
