SEO Vs PPC Vs Social Networking

If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to [...]

2019-06-18T10:19:58+00:00June 4th, 2019|Paid Media, SEO, Social Media|

Google AdWords Makes PPC Advertising a Remarkable Way to Advertise

Business environments will continue to change. If you want to maintain a competitive edge against other businesses in the field, you’re going to need to learn how to leverage the right tools and resources. That includes AdWords. Here’s how it’s putting Pay-Per-Click back on the map. What is PPC? Pay-Per-Click or PPC marketing lets marketers [...]

2019-05-21T02:36:34+00:00April 5th, 2019|Paid Media|

How Small Businesses Can Avoid PPC Scams

Small businesses need the internet to grow. This statement is not in dispute. Whether a business is a small independent e-commerce concern, or a local favorite, getting your presence out there requires some form of digital advertising and a solid campaign strategy. Fortunately, digital marketing is accessible to small businesses to help generate traffic, conversions, [...]

2018-12-04T14:10:05+00:00December 17th, 2018|Paid Media|

Watch Out for Fake PPC Companies

Digital marketing is the lifeblood of large and small businesses. A multipronged digital campaign can consist of content marketing, email marketing, social media marketing, and direct digital ad placement. Typically, ads are placed on websites by digital marketers who are either directly paying the site owner for the ad space or working with a pay-per-click [...]

2018-12-04T13:44:41+00:00December 10th, 2018|Paid Media|

4 Sales-Boosting Pricing Strategies

When selling any type of good or service, one of the biggest struggles is naming your price. The following research from different psychological studies proves that simple strategies have big effects on sales and profit. The Decoy Effect A study done by Professor Dan Ariely at MIT found that consumer preference between two options changes [...]

2018-05-15T14:09:25+00:00February 2nd, 2018|Paid Media|

All of Facebook’s Ad Targeting Options in 1 Epic Infographic

When creating Facebook Ads, knowing what options are available on the platform may be the most difficult part to master. Fasturtle's Social Media Paid Managers know the ins and outs of targeting on the platform. If this Epic Infographic makes your head spin, let us manage your Social Paid Spend for you [...]

2018-08-30T23:50:31+00:00September 27th, 2017|Paid Media, Social Media|

Planning Holiday Digital Ad Campaigns AKA Christmas in August | Heard on Money Radio

What's Your Holiday Digital Ad Campaign Plan? So it’s only August, you’re still sitting by the pool, nary a Pumpkin Spice latte in sight. That hasn’t stopped retail stores from stocking Halloween supplies. It might not be fall yet, but like the wise old squirrel, it’s time to start thinking about winter – specifically, the [...]