Adapting to change is crucial to any organization. If you want your business to retain a competitive advantage, then you’ll want to make sure you leverage current tools, platforms, and technologies in the market. Integrating pay-per-click into your marketing campaigns is a huge part of that. Here’s a look at 7 ways PPC helps your [...]
Deciding on an approach for marketing your brand can feel like a major decision. After all, this is how you’re going to promote all of your hard work! Your choice needs to be the right one to ensure that your work gets in front of the biggest and best possible audience. So, which is the [...]
If you run a business and you’re looking for ways to promote your product/services, then you’ve probably heard of these three terms: search engine optimization (SEO), pay-per-click marketing (PPC), and social networking. These terms can be confusing and easily mixed up, but they’re very different and the advantages they have for your business need to [...]
Business environments will continue to change. If you want to maintain a competitive edge against other businesses in the field, you’re going to need to learn how to leverage the right tools and resources. That includes AdWords. Here’s how it’s putting Pay-Per-Click back on the map. What is PPC? Pay-Per-Click or PPC marketing lets marketers [...]
Small businesses need the internet to grow. This statement is not in dispute. Whether a business is a small independent e-commerce concern, or a local favorite, getting your presence out there requires some form of digital advertising and a solid campaign strategy. Fortunately, digital marketing is accessible to small businesses to help generate traffic, conversions, [...]
Digital marketing is the lifeblood of large and small businesses. A multipronged digital campaign can consist of content marketing, email marketing, social media marketing, and direct digital ad placement. Typically, ads are placed on websites by digital marketers who are either directly paying the site owner for the ad space or working with a pay-per-click [...]
PPC ads help you get the traffic you need while you get your SEO strategy off the ground. With PPC advertising, you can get the customers you want and expand your consumer base. PPC: What is it? PPC stands for Pay Per Click and is a form of online advertising. Using PPC campaigns and ads [...]
Are you thinking of partnering with a Phoenix or Scottsdale SEO agency and putting PPC advertising to work for your business? Here’s how to do both –and see twice the bang for your buck. How Does PPC Marketing Work? The PPC marketing model is one that follows the pay-as-you-go principle that has become so popular [...]
Pay per click campaigns are an excellent way to give your pages a boost while you wait for your SEO marketing to get off the ground. Instead of asking your in-house staff to get it done, here’s why you need to pay for pay per click services in Phoenix. Focus on PPC Campaigns and Management [...]
When selling any type of good or service, one of the biggest struggles is naming your price. The following research from different psychological studies proves that simple strategies have big effects on sales and profit. The Decoy Effect A study done by Professor Dan Ariely at MIT found that consumer preference between two options changes [...]
