Digital marketing is the lifeblood of large and small businesses. A multipronged digital campaign can consist of content marketing, email marketing, social media marketing, and direct digital ad placement. Typically, ads are placed on websites by digital marketers who are either directly paying the site owner for the ad space or working with a pay-per-click format.
The pay-per-click format of placement is a more efficient way to see which sites deliver traffic to your webpage when visitors click your ad. The argument is that this is not an organic method of growing your web traffic, and that website owners are essentially paying for traffic. The counterargument is that visitors from another website who see and engage with an ad are going to engage with that ad and click on it whether the site owner paid for clicks or the ad directly.
Be Wary of Big Promises
PPC found itself in headlines after a joint operation between Google and the Justice Department shut down a massive operation whose two key components were “click fraud” and malware. The operation delivered as many as 12 billion ad clicks per day from computers infected as many as 700,000 computers with a malware called Kovter.
While clicks were delivered, and the “advertisers” were paid for the bot-net clicks, they were essentially worthless clicks because there was no human activity behind them. There are even applications available that may engage in click fraud when unwary users download them to their phones. Click fraud settles the costs of an ad campaign on your company’s budget without actually delivering a single valid click.
Working with Legitimate Companies
The best defense against click fraud is working with a company that has a good reputation for its pay per click services and has an onboard PPC consultant. When working with Fasturtle Digital, you work with a company that has been around digital marketing for almost two decades and has an A+ rating from the Better Business Bureau.
We have numerous awards and many happy customers who have used a roster of services to build a front to back internet presence and successful marketing campaigns. Our pay per click services deliver value and legitimate convertible traffic and help to grow your business. Get in touch with us today for a free website audit report and let us show you what we can do for you, your business, and your marketing budget.