Campaign Tracking to Track ROI from Organic SEO

If you build it, will they come? Thankfully, with campaign tracking, you don't have to wonder where they come from. To track ROI from organic SEO, it's not enough to simply track page views. Instead, track specific actions by the user that result in leads and new customers. What Are Tracking Tokens? If you've ever opened [...]

2018-10-26T07:17:55+00:00September 18th, 2017|Content Strategy, Money Radio Podcast, SEO|

Google Chrome HTTPS Update: October 2017

Starting in October, Chrome will show security warnings on all HTTP web pages that have forms. This is part of Google’s move to protect user information by eventually displaying warnings on all HTTP pages. Chrome already displays the "Not Secure" warning on HTTP web pages where users enter passwords or credit card information, and it's [...]

2018-08-31T00:07:01+00:00August 22nd, 2017|SEO, Web Development|

MOZ CON 2017 and Google SERP Changes | Heard on Money Radio

Today on Money Radio, Armando Nava joined us to discuss criminal law and DUIs in Arizona. As one of Fasturtle's clients, he also shared his experience with PPC ads driving revenue at his law firm. Thanks, brother! Hopefully, you won't be in a position to need his legal advice, but you can at least tune [...]

2018-08-31T00:10:57+00:00July 24th, 2017|Money Radio Podcast, Paid Media, SEO|

Organic SEO 101

Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance.  It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking factors. Incoming links from other [...]

2018-08-28T03:35:58+00:00July 5th, 2017|Articles, SEO|

Blogs Are Transforming

As of January 2017, according to statisticbrain there was an estimated 898 billion Web pages indexed on Google. For businesses looking to leverage the Internet to find customers, that number can be intimidating, especially given how many changes are occurring in the digital space as Google looks at Voice Search, AI, Machine Learning and [...]

2018-10-26T07:01:16+00:00April 10th, 2017|SEO|

Using Landing Pages and Hyper-localized Content to Target Neighborhoods

If you run a smaller-sized business, then marketing to customers outside of your area of service doesn't make much sense. Not only will you be targeting people that can't use your services or products, but you'll be competing with even more businesses, which is a waste of resources that makes it difficult to target customers [...]

2018-10-26T07:04:32+00:00August 26th, 2016|Local SEO, SEO|

Integrating Organic and Paid Media into a Unified Strategy

When it comes to attracting traffic, most experts will tell you to focus on organic traffic through the use of SEO (search engine optimization) and will often dismiss paid media as means of obtaining, such as PPC (pay per click) advertising as a short-term solution that isn't as cost effective as SEO and that doesn't have a [...]

2017-07-27T12:01:52+00:00June 6th, 2016|Paid Media, SEO|

SEO: How it Connects to Your Social and Content Strategy

What Exactly is SEO? Search Engine Optimization or SEO has been around in various forms and under different names since the mid-1990s. With the dramatic changes taking place throughout the internet, SEO has changed accordingly, and it is more important than ever to understand SEO for small business owners, SEO for franchises and how SEO [...]

2018-07-30T16:05:34+00:00March 1st, 2016|SEO|