Social media is widely used by businesses to build brand awareness. The stories feature is often overlooked by businesses but can be a great way to further engage with and learn about your customers. Because the content is only viewable for 24 hours you can post about new products, flash sales, or expert tips to get your audience excited and engaged. You can also try Instagram polls. By posting a poll you will encourage your audience to engage with your brand while you gather valuable information you can later use in other marketing campaigns.