Quality score and click-through rate are common metrics to follow when monitoring the success of your pay-per-click campaign and looking for ways to optimize.



What can you do to increase your PPC CTR and quality score?

Use extensions in your PPC campaign! There are many different types of Google ad extensions you can implement to increase your CTR and as a result your quality score. Improving your click-through rate and quality score will boost the performance and effectiveness of your ad campaign! Learn more about Google’s ad extensions here.



Need help getting the most out of your Google ad dollars? We are here to help! Check out our website to learn about our PPC services.