Forte Homes

Website Re-design Case Study

Forte Homes, a custom home builder with over 30 years of experience, partnered with Fasturtle to redesign their website and better reflect their craftsmanship, reputation, and high-end positioning.

The goal was to create a visually driven, user-friendly website that highlights Forte Homes’ work while improving engagement and lead quality.

The Problem

Forte Homes’ previous website no longer aligned with modern design standards or user expectations, creating several challenges:

  • Outdated design that did not reflect a modern luxury brand
  • Heavy text overlays were limiting the impact of high-quality imagery
  • Unnecessary navigation links were creating a cluttered and less intuitive user experience
  • Limited mobile optimization
  • Generic contact form lacking lead qualification fields

These issues made it difficult to effectively showcase Forte Homes’ work and convert visitors into qualified leads.

The Solution

Fasturtle implemented a strategic redesign focused on visual storytelling, brand elevation, and conversion optimization.

Visual-First Design Approach

The website was restructured to prioritize large, high-quality imagery that highlights Forte Homes’ craftsmanship. Text overlays were reduced and repositioned to allow visuals to take center stage, creating a more engaging and immersive browsing experience for users.

Modern Brand Elevation

A warmer, earth-toned color palette was introduced to reflect the brand’s environment and evoke a more refined, high-end feel. Typography was updated to a clean, contemporary style, while logo usage was optimized for better visibility across different backgrounds.

Streamlined User Experience

The site’s layout and navigation were simplified to create a more intuitive user journey. Content was reorganized to reduce clutter, improve flow, and make it easier for visitors to explore projects and key information across both desktop and mobile devices.

Enhanced Lead Conversion Strategy

The contact experience was redesigned based on client feedback to improve both usability and lead quality. Updates included adding a budget field, refining the contact headline, making key fields required, and adjusting the form button design to better guide users toward taking action.

The Results

60-Day Performance Growth After Website Redesign

Following the website redesign, Forte Homes experienced measurable improvements in user engagement and on-site behavior. By implementing the strategies outlined above, the new website created a stronger, more effective user experience.

These results indicate stronger user interest, improved visibility, and a more engaging overall experience.

0%
Increase in active users
0%
Increase in new users
0%
Increase in homepage views

Continued Success

The Forte Homes website redesign marks an important step in strengthening the brand’s digital presence and driving more meaningful engagement with potential clients.

With a more modern, visually compelling experience now in place, Fasturtle is positioned to build on these results through continued SEO, content strategy, and conversion optimization efforts. These ongoing initiatives will help increase visibility, attract higher-quality traffic, and generate more qualified leads over time.

This project highlights Fasturtle’s ability to not only elevate a brand’s online presence but also implement strategic improvements that support both immediate performance gains and long-term business growth.

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