NEW Digital Marketing Data
Google Ads Conversion Rate For Your Industry
With Google Ads, every detail matters. From the format of your ad to the industry you’re in, the keywords you target to the quality of your landing page—each factor plays a crucial role in determining your success. Whether you’re running search or display campaigns, understanding how all these variables interact is key to achieving the best conversion rates and cost per click (CPC).
At Fasturtle, we don’t just run ads—we analyze and optimize every layer of your campaign to ensure performance that exceeds the average.
Setting the Standard
Industry benchmarks provide a useful starting point, but real results are shaped by strategic execution. At Fasturtle, we’ve collected and analyzed first-hand campaign data across industries and ad types, giving us deep insight into what works.
- The average Google Ads conversion rate across all industries hovers around 2% to 5%.
- Search Ads typically perform stronger, averaging 4.2% in conversion rate.
- Display Ads, while offering broader visibility, convert lower on average—at 0.55%.
So why the gap? The difference often comes down to ad relevance, landing page experience, campaign structure, and targeting accuracy. The more aligned your ad and landing page are with what the user is looking for, the more likely they’ll take action. And of course, your industry matters, too—some naturally drive higher intent and faster clicks than others.
It is also important to keep in mind that which keywords you target will effect your rates, with more competitive and expensive keywords increasing the Cost Per Click of your Google Ad Campaigns.
Google Ad Conversion Rates
Industry Insights
Conversion rates can vary widely based on industry. In our research, we found that certain industries consistently perform above average:
- HVAC services see strong conversion rates, often exceeding 6.5%, due to location-based urgency and high-intent searches.
- Legal campaigns, especially call-only formats, convert near 7%, driven by immediate client needs.
- Hair salons, particularly on Search Ads, show promising rates around 5.95%, thanks to strong local targeting and booking-ready users.
If you’re in one of these industries, you may already be set up for success. If not, don’t worry—Fasturtle helps you compete smarter, regardless of your market or industry.
CTR: Click-Through Rate Explained
Click-Through Rate (CTR) is a measure of how many people click on your ad after seeing it. With Search Ads, a good CTR is anything above 2%, but the higher, the better— higher CTRs indicate your ads are resonating with users and pulling in the right traffic.
Lowest CTRs by Industry:
- Technology – 2.09%
- B2B – 2.41%
- Consumer Services – 2.41%
Highest CTRs by Industry:
- Dating & Personals – 6.05%
- Travel & Hospitality – 4.68%
- Advocacy – 4.41%
If you’re in a low-CTR industry, don’t panic—creative strategy, targeting, and testing from Fasturtle can still push you ahead of your competition.
Search Ads CTR By Industry
CPC: Understanding Cost Per Click
Cost Per Click (CPC) tells you how much you’re paying for each visitor to your site via Google Ads. While lower is typically better, CPC also reflects the value of the lead and the competitiveness of your market.
Highest CPCs by Industry:
- Legal – $6.75
- Consumer Services – $6.40
- Technology – $3.80
Lowest CPCs by Industry:
- eCommerce – $1.16
- Advocacy – $1.43
- Travel & Hospitality – $1.53
At Fasturtle, we don’t just aim for lower CPCs—we aim for smarter spend, ensuring your budget drives quality traffic with intent to convert.
CPA: What Does a Conversion Really Cost?
While CPC gets people in the door, Cost Per Action (CPA) measures what you’re really paying to drive meaningful results—calls, form fills, bookings, or purchases. The average CPA for Google Search is around $48.96, but this number can fluctuate based on the complexity of your sales process, your product value, and your industry.
Highest CPA by Industry:
- Technology – $133.52
- Real Estate – $116.61
- B2B – $116.13
Lowest CPA by Industry:
- Auto – $33.52
- Travel & Hospitality – $44.73
- eCommerce – $45.27
Because CPAs are usually much higher than CPCs, it’s crucial to optimize every part of your funnel—from ad copy to landing page experience—to convert more without paying more.
Top Performing CPA
Lowest CPA
Your Google Ads Partner for Better ROI
With Fasturtle, you’re not just getting clicks—you’re getting smarter campaigns, lower CPAs, and better conversion rates. We continuously benchmark your performance, A/B test creatives, optimize keywords, and refine targeting to ensure you’re ahead of industry standards and your competition.
Whether you’re looking to grow leads, increase eCommerce revenue, or simply get more from your ad spend, Fasturtle is your expert partner in paid search success.
Ready to take your Google Ads campaigns to the next level? Let’s talk.