Consumer generated reviews continue to climb and businesses are finding themselves in a challenging position having to not only be alerted anytime someone posts a new review about their experience, but having the ability to gain reviews, respond to reviews and further deter any negative reviews.
From an Organic SEO perspective, Reviews are being showcased more and more in search engine results as Google and other major search engines utilize reviews as part of their ranking algorithm. Trust being one of the 3 fundamental pillars of their algorithm is supported by UGC (User-Generated-Content) and authentic (not purchased) reviews help build not only consumer trust & loyalty, but search engine trust as well.
A recent survey by BrightLocal supports the notion that your business should be very focused on consumer reviews and how consumers are perceiving your business.
- 68% say positive reviews make them trust a local business more vs. 72% in 2014
- 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014
- 60% of consumers have searched a business at least six times per year vs. 56% in 2014
- There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14%
Fasturtle offers state of the art reputation monitoring services that will allow your business to actively be notified any time a review is made across hundreds of review sites. This frees up your time to focus on business operations. Our holistic solution also drives users to leave positive reviews while engaging any that have a poor experience. Contact us today to learn more about how Fasturtle can help you manage your online reputation!