So Shell Social Media Tool

Our state-of-the-art dashboard and consultative services will prepare your business for creating, scheduling and responding on all of your social media channels!

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Social Media Services

Social Media Account Setup: $495

Social Media Setup (All-in-One): $995

So Shell Dashboard and Management: $595

So Shell Dashboard: $195

Our team of consultants will give you the keys to unlock the secrets to success on social media.

Through support, consultations, updates and reporting, Fasturtle is your go-to social media guru. Our So Shell Scheduler is the state-of-the-art dashboard to assist your business in creating, editing, scheduling and responding on all of your social media channels!

So Shell Versus Competition

Facebook Integrationcheck_iconcheck_iconcheck_icon
Twitter Integrationcheck_iconcheck_iconcheck_icon
Google + Integrationcheck_iconcheck_iconcheck_icon
LinkedIn Integrationcheck_iconcheck_iconcheck_icon
Yelp Monitoringcheck_icon
CitySearch Monitoringcheck_icon
Google My Business Review Monitoringcheck_icon
Instagram Integrationcheck_iconcheck_iconcheck_icon
Content Centercheck_icon
Predictive Social Scorescheck_iconcheck_icon
Unlimited RSS Integrationscheck_icon
Unlimited Management Loginscheck_icon
Help supportcheck_icon
Phone call supportcheck_iconcheck_icon
Monthly Reportscheck_iconcheck_icon
Dedicated Account Managercheck_icon
Image Creation Centercheck_icon
Brand Sentiment Ratingscheck_icon
Active Listening Portalcheck_iconcheck_iconcheck_icon
Management Approvalscheck_icon
Peak Time Performance Integrationcheck_icon
Overall Brand Scorecheck_icon

Frequently Asked Questions

All account information can be updated by calling Fasturtle Accounting by phone at 480-348-0467 Ext 101 or through email at

Checks should be made out to Fasturtle Interactive LLC and mailed to

PO Box 12025
Scottsdale, AZ 85267

Fasturtle will charge your credit card on file every 1st of the month.

You may pay by credit card or check.

Organic Reach counts all the people who saw a post by a Page on their News Feed, Ticker, or directly on the Page’s wall. Viral Reach counts all the people who saw a story about a Page in their News Feed or Ticker only because one (or more) of their friends did something on a Page.

Engagement can be defined and measured in many ways. In the simplest terms, engagement is the interaction between people and brands on social networks. For example, on Facebook,engagement includes likes, comments and shares.

While the subtext of a “like” on Facebook, Instagram, Twitter, Google +, LinkedIn, Pinterest is hard to decipher, social media specialists know they are important because they increase the likelihood of content being delivered to that user and their social circle again in the future.

On social media, the sentiment of a review or comment can be seen in the tone or emotion conveyed in response to brand’s services or content.

Active listening is a communication technique in which the listener demonstrates to the speaker that they have been heard. Though it is often considered a more traditional concept of business communication, the technique is equally effective when applied to communication on social media.

Here are Google + images and specifications:

Profile Picture: 250 x 250 (Recommended)

Image Guidelines

  • Minimum 250 x 250 pixels.
  • Recommended to use larger photos.
  • Maximum file size 100MB.
  • Maximum dimensions not listed (we were able to upload at 5,200 x 5,300 pixels).
  • Image types include: JPG, GIF or PNG.


Cover Image: 1,080 x 608

Image Guidelines

  • Recommended 1,080 x 608 pixels.
  • Minimum 480 x 270 pixels.
  • Maximum 2,120 x 1,192 pixels.

Shared Image – 497 x 373 (displays as)

Image Guidelines

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2,048 x 2,048 pixels.
  • Shared Link – 150 x 150 (thumbnail).

Shared Link – 150 x 150 (Thumbnail)

Image Guidelines

Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).

Shared Video: Width of 496 Pixels

Video Guidelines

  • Shows in the feed and on page as 497 x 279 pixels.

Here are all Instagram images and specifications:

Profile Picture: 110 x 110

Image Guidelines

  • Appear on your profile at 110 x 110 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1.

Photo Thumbnails: 161 x 161

Image Guidelines

  • The thumbnails will appear on the page at 161 x 161 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1 ratio.

Photo Size: 1080 x 1080

Image Guidelines

  • The size of Instagram images has been increased to 1080 x 1080 pixels.
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Square or rectangle photos: make sure to maintain an aspect ratio between 1.91:1 and 4:5 ratio.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.

Here are all LinkedIn images and specifications:

Personal Profile Picture: 400 x 400 (Recommended)

Image Guidelines

  • Recommended between 400 x 400 and 20,000 x 20,000 pixels
  • Minimum 200 x 200 pixels
  • Maximum file size 10MB.
  • Image types includeL JPG, GIF or PNG.

Personal Background Image: Between 1000 x 425 and 4000 x 4000

Image Guidelines

  • Recommended between 1000 x 425 and 4,000 x 4,000 pixels
  • Maximum size 4MB.
  • Image types include: JPG, PNG or GIF.

Banner Image for Brand (Company) Pages: 646 x 220 (Minimum)

Image Guidelines

  • Minimum 646 x 220 pixels.
  • Maximum 2MB.
  • Landscape Layout.
  • Image types include: PNG, JPG or GIF.

Standard Logo: 400 x 400

Image Guidelines

  • 400 x 400 pixels recommended (300 x 300 minimum and resized to fit).
  • Maximum 4 MB (Square layout).
  • Image types include: PNG, JPG or GIF.

Square Logo: 60 x 60

Image Guidelines

  • 60 x 60 pixels (resized to fit).
  • Maximum 2MB.
  • Image types include: PNG, JPG or GIF.

Hero Image: 974 x 330

You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.


Image Guidelines

  • Minimum 974 x 330 pixels.
  • Maximum 2MB.
  • Landscape Layout.
  • Image types include: PNG, JPG or GIF.

Here are all the Pinterest images and specifications:

Profile Picture: 165 x 165

Image Guidelines

  • Appears at 165 x 165 pixels on home page.
  • Appears at 32 x 32 pixels on the rest of Pinterest.
  • Maximum 10 MB (wouldn’t allow me to upload anything larger).
  • Image types include: JPG and PNG for profile pictures.

Pin Sizes

Image Guidelines

  • Pins on main page appear as 236 pixels (height is scaled).
  • Pins on a board appear as 236 pixels (height is scaled).
  • Expanded pins have a minimum width 600 pixels (height is scaled).
  • It’s recommended to use an image aspect ratio of 2:3 to 1:3.5

Board Display

Image Guidelines

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 (smaller thumbnail)

Here are all the Twitter Images and specifications:

Profile Photo: 400 x 400 (Displays 200 x 200)

Image Guidelines

  • Square Image recommended 400 x 400 pixels.
  • Maximum file size 2 MB.
  • Image types include: JPG, GIF or PNG.


Header Photo: 1,500 x 500

Image Guidelines

  • Recommended 1,500 x 500 pixels.
  • Maximum file size of 5 MB.
  • Image types include: JPG, GIF or PNG.


In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)

Image Guidelines

  • Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio).
  • Can tweet up to 4 images at one time.
  • Can edit images if tweeting from Twitter iOS or Android app.
  • Maximum to appear expanded 1024 x 512 pixels.
  • Appears in stream collapsed at 506 x 253 pixels on desktop.
  • Maximum file size of 5 MB for photos, and 3 MB for animated GIFs.

Here are all the Images on Facebook and specifications:

Profile Picture: 180 x 180 (Displays 160 x 160 on Desktop)

Image Guidelines

  • Must be at least 180 x 180 pixels.
  • Photo will appear on page as 160 x 160 pixels on desktop, 140 x 140 on smartphones, and 50 x 50 on most feature phones.
  • Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.
  • Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Cover Photo: 820 x 312

Image Guidelines

  • Appear on page at 820 x 312 pixels. Anything less will be stretched.
  • Minimum size of 399 x 150 pixels.
  • Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on smartphones.
  • Doesn’t display on feature phones.
  • For best results, upload an sRGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.

Shared Image: 1,200 x 630

Image Guidelines

  • Recommended upload size of 1,200 x 630 pixels.
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

Shared Link: 1,200 x 627

Image Guidelines

  • Recommended upload size of 1,200 x 627 pixels.
  • Square Photo: Minimum 154 x 154px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
  • Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Highlighted Image: 1,200 x 717 (Recommended)

Image Guidelines

  • Will appear on your page at 843 x 504 pixels.
  • Choose a higher resolution at that scale for better quality.

Event Image: 1920 x 1080 (Recommended)

Image Guidelines

  • Facebook will scale down to minimum dimensions: 470 × 174.
  • Shows in feed: 470 × 174.

As many times as the channel you are posting in will let you. Keep in mind that Facebook will suspend your account if you are scheduling too much content that is not earning impressions.

Yes. You may set up So Shell so that multiple content creators can write and schedule content, but they will not go live on social media channels until approved by someone that is overseeing the account. This multitiered system is not available from most social media scheduling tools on the market and sets Fasturtle apart from the competition.

Contact your account manager for your unique account link.

Within So Shell Media Dashboard, managers may review incoming messages, comments and reviews on multiple channels all from one easy to use dashboard!

So Shell Media Dashboard is equipped with contesting options on posts that regulate how long a social media contest runs and determines a winner based on a few options. It is up to social media managers to determine prizes and fulfillment of giveaways.

So Shell Media Dashboard contains a calendar of posts, allows for social media managers to push content at times that makes sense strategically, and may auto post to set times and days to establish reliable cadence for your audience!

So Shell Media Dashboard allows for our clients to customize content for optimal performance per channel, manage contests on Facebook and Twitter, and utilize core sales tactics with periodical reminders and relevancy scores so you may optimize your business needs on social media.

So Shell Media Dashboard is equipped with a robust and searchable RSS feed that gives your business suggestions for articles and content you may share on your channels.  Each piece of content is given a relevancy score so you are aware of how well that content may do on social media before you post it.

We will set up your social media channels using the industry’s best practices for Facebook, Twitter, Google +, LinkedIn, and Instagram. This includes: Selecting the Page Type, Completing Category Information, completing About Info, Add Profile Picture, Add Cover Photo, Update Page Info, Verify Social Account, Add Location Information, Add Contact Information, Add Images (if available), and providing a master list of all logins to these social channels upon completion

At this time, no. Once we can configure So Shell Media Dashboard with Instagram’s API, then we will include Instagram scheduling in our products.

So Shell Media Dashboard is a tool that Fasturtle uses to manage social media channels. We offer two different products that both utilize this tool. So Shell Media Dashboard ($195 / mo) allows for clients to manage their own social media using our tool. Social Monthly Management ($595 / mo) gives our clients access to the tool for reputation monitoring, replying to incoming messages, creating content, scheduling content and Fasturtle’s team will schedule 12 monthly posts on Google +, Facebook, Twitter, and LinkedIn.