Victor’s Landscaping
Digital Marketing Case Study
Victor’s Landscaping has provided exceptional landscaping services to their loyal customers since 1999. They provide services from landscape design, to installation, to maintenance for both residential and commercial properties. Now more than ever, its important to not only provide great service and maintain a loyal customer base, but also ensure customers can find your business online and easily navigate your website. Understanding this need, Victor’s Landscaping chose to partner with Fasturtle to design and launch a new website and help generate more quality leads to grow their business.
Founded in 2000, Fasturtle was established to help businesses like Victor’s Landscaping build an online presence and reach their business goals. Our clients’ business is our priority. Providing exceptional, results-oriented, digital marketing solutions, we at Fasturtle pride ourselves on being driven by the results and partnering with our clients to build successful campaigns. With the business goals discussed with the team at Victor’s Landscaping in mind, our skilled digital marketing team devised an extremely successful marketing campaign.
The Problem
While having a well-functioning website is important for any brand, it’s just as important to make sure that changes can easily be made to the website by employees. Victor’s Landscaping was having a problem with the usability of their website builder along with optimizing their content for search engines and making sure the website was mobile friendly.
Alongside that, Victor’s Landscaping was looking to increase their leads and calls regarding more commercial work and gain the attention of property managers.
The Solution
Fasturtle worked with Victor’s Landscaping to launch a marketing campaign tailored to their needs. While they did not want to deviate too far from their original web design, we were able to help them create a new, mobile-first website while incorporating best practices and placing a heavier focus on usability.
Additionally, in order to increase Victor’s Landscaping’s search engine optimization efforts, we implemented an SEO program to catapult their rank and visibility for searches in the area, primarily for commercial landscaping services.
The Results
When we began to work with Victor’s Landscaping, they were having challenges with updating their website easily along with not gaining the attention of their target audience.
After implementing the tactics above, this brand saw a 484% increase in organic traffic of their keywords could be found on the front page of search results.
Along with that, they saw a 215% increase in discovery searches and a 121% increase in phone calls. An increase in both of these areas is obviously significant for businesses of all backgrounds as it allows them a wider pool of customers and prospects to work with.
Continued Success in the Landscape Services Industry
Fasturtle’s relationship with Victor’s Landscaping proved to be extremely successful, along with our other landscaping clients.
Overall in this industry, we were able to achieve a 427% increase in organic traffic, a 5.4% CTR for PPC (national average is 2%) and a 6.96% conversion rate from PPC (national average is 3.75%).
This proves that we are able to help landscaping companies stand out within their local market by setting them up with qualified leads within their target audience. We will continue to implement similar tactics for companies like this in the future, as well as companies in other industries.
