What is SSL and Why is it So Important?
SSL stands for Secure Sockets Layer and it is the basic security level you need on your website in order to protect data that travels back and forth between a web browser and the server. SSL security is used anywhere you see a URL with ‘https’ instead of just ‘http’. [...]
Who Owns the Internet? | Heard on Money Radio
The digital age has revolutionized our concept of ownership and copyrights. We freely share content via blogs and social media. The ease of streaming and downloading music and videos demanded solutions for providing paid access and cracking down on digital piracy. Big data applications aggregate “private” information for companies to [...]
Paid Digital Ads 101
Big data and artificial intelligence shape digital advertising. People leave data trails across the web, empowering algorithms to personalize ads and services to specific users. Ever visit an online shop, only to see an ad for similar products later that day? How about subscription services that keep you hooked by [...]
MOZ CON 2017 and Google SERP Changes | Heard on Money Radio
Today on Money Radio, Armando Nava joined us to discuss criminal law and DUIs in Arizona. As one of Fasturtle's clients, he also shared his experience with PPC ads driving revenue at his law firm. Thanks, brother! Hopefully, you won't be in a position to need his legal advice, but [...]
Web Design 101
User experience (UX) describes your website from a potential client's point of view. It also affects your website's search ranking, because search engines like Google have a vested interest in users' satisfaction with search results. Here are some of the UX priorities our web dev team at Fasturtle takes into [...]
Video Content Boosts Conversions and Sales | Heard on Money Radio
Video killed the radio star, but Internet hasn’t killed the video star. As a matter of fact, Internet streaming via subscription services and social media represents a huge business. Video makes up 74% of online traffic. You don’t have to become YouTube famous to capitalize off video marketing. By putting [...]
Social Media 101
On social media, everyone strives to get noticed. With all the noise, how do you get signal through to your audience? Engagement People learn to filter out uninteresting content. Choose a strategy that engages audiences with a consistent voice. Whether fun and playful, serious and confrontational or curious and inquisitive, [...]
SEO and Social Content Writers Rejoice: Posting is Now Live on Google My Business Profiles
Verifying your business’ Google My Business (GMB) account has always been a vital step in helping your business be found in the giant search engine used 40,000 times every second. With over 3.5 billion searches a day, marketing teams sees Google as one of the most competitive and critical places [...]
Organic SEO 101
Search engine optimization strategies change based on Google announcements and industry studies, in which digital pros test and analyze SEO performance. It’s our job to keep up with the latest and adapt our SEO strategies accordingly. Links: Not Just for Sausages Links come in at the top of Google ranking [...]
What Google Posts Launch Means for Your Business
Happy Independence Day weekend, America! Today on Money Radio, we talked about a couple of new tricks up Google's sleeve: one revealed, one still hidden. Google Posts for Google My Business (GMB) is now live, while Google Advr undergoes development in the company's experimental Area 120. What is Google Posts? [...]










