A great product means little if nobody calls. AZ Garage & Closet Design built beautiful, custom spaces, yet their website wasn’t turning visitors into customers. They needed to increase website conversions, not just collect clicks. So they partnered with FT (Fasturtle) for a coordinated plan. You can read the full AZ Garage & Closet case study on our site, but here’s the short version.

The Problem: Traffic Without Results

Visitors Who Didn’t Convert

The site drew some interest, but interest doesn’t pay bills. Visitors landed, looked, and left without filling a form or calling. Only one keyword ranked well, so new traffic was thin and unpredictable. The phone stayed quieter than a growing design business needs.

One Ranking Keyword Isn’t Enough

Relying on a single keyword is risky. Lose it, and visibility drops overnight. The brand needed broader reach and a website that actually guided people to act. That meant fixing both ranking and design.

The Strategy: A Coordinated Plan

SEO Built for Local Search

We rebuilt their search presence with targeted local SEO. Strong rankings depend on relevance and structure, the same fundamentals Google outlines in Search Central. Our SEO services focused on the terms real buyers actually type.

Paid Ads That Match Intent

We layered in Google Ads and Facebook Ads together. Search captured ready-to-buy homeowners. Social, using Meta’s ad tools, kept the brand visible to people planning a future remodel. Both fed the same pipeline.

The Fix That Sealed It: Landing Pages

Where Conversions Are Won

Ads bring people in. The page decides what happens next. The old design let visitors wander, scroll past the offer, and bounce. A confusing page quietly drains every ad dollar you spend, no matter how good the traffic is.

A Redesign With One Job

We rebuilt the landing experience around a single clear action: get in touch. Clean layout, fast load, obvious next step. Good market research, the kind the SBA recommends, shaped the message homeowners saw.

The Results: Real, Measurable Growth

The Numbers That Matter

The plan worked. Website traffic climbed 62%. Conversions rose 50%. Those aren’t vanity metrics; they’re more form fills, more phone calls, and more booked design projects. Each percentage point here means a busier calendar and steadier revenue.

From One Keyword to Five

Visibility expanded fast. AZ Garage & Closet went from a single top-ranking keyword to five keywords on Page 1 of Google. More reach plus a sharper website equals steady customer opportunities.

Why This Approach Travels

No Single Magic Tactic

SEO alone wasn’t the hero. Neither were ads or the redesign by themselves. The lift came from all three working as one coordinated plan.

Built for Local Service Brands

This same playbook fits home services, contractors, and design businesses everywhere. The mix shifts by trade, but the goal holds: turn website traffic into paying work and lasting organic growth.

The Timeline Behind the Numbers

Paid Ads Move First

Some channels work faster than others. Paid ads can drive calls within the first few weeks, since they reach buyers the moment campaigns go live. That early momentum keeps the phone ringing while slower work builds.

SEO Compounds Over Time

Search rankings grow like interest. The jump from one keyword to five didn’t happen overnight; it built month over month. By the time organic traffic peaked, the brand had a steady, lower-cost stream of customer opportunities.

Frequently Asked Questions

Q: How long does it take to increase website conversions like this? A: Paid ads can lift conversions within weeks, while SEO gains build over a few months. A coordinated plan compounds results the longer it runs.

Q: Do I need all three services to see growth? A: Not always. We start where your gaps are biggest. Many businesses begin with SEO or a landing page fix, then add paid ads as leads grow.

Want Results Like These for Your Business?

AZ Garage & Closet didn’t need more clicks; they needed to increase website conversions, and a coordinated plan delivered 62% more traffic and 50% more conversions. Your business can follow a similar path. Let’s find your biggest opportunity first. Call (888) 468-8785 or request your free strategy consultation to get started.