PHOENIX, Ariz. – January 5, 2011 – What started as a search engine optimization campaign has now grown into a full-fledged internet marketing overhaul for the Arizona based law firm, Hastings & Hastings, P.C. Referred by one of Arizona’s top advertising agencies, Owens Harkey & Associates, Hastings & Hastings, P.C. chose Fasturtle® as their internet marketing partner for 2011.

While the benefits of a new website can include increased visits, a broader audience and better usability, the goal of this particular website, among the previously mentioned, was to take advantage of the capability of personalization. Using integrated Google Maps, the website now has the ability to display only the offices closest to the person searching for the law firm. For example, a person in Tucson, based on their IP address, will only be referred to the Hastings & Hastings, P.C. offices in Tucson without having to be bothered with the offices in Phoenix or Casa Grande.

Eric Olsen, CEO of Fasturtle®, comments, “With the internet moving towards optimal user experience, this function will serve to increase the personalization for the Hastings & Hastings, P.C. website. Very subtly the company is able provide a sense of customer value with this first impression. This customer service combined with a new look serve to only strengthen the impact that you only get once with first impressions.”

For more information on Hastings & Hastings, P.C., please visit the company’s website, at For more information on Fasturtle® please visit the company’s website at

About Hastings & Hastings, P.C.

Based in Arizona, Hastings & Hastings, P.C. is an experienced trial law firm that represents personal or bodily injury and wrongful death and now Bankruptcy. Offering quality legal services at a Discount Fee, Hastings & Hastings, P.C. has been representing accident victims throughout Arizona for over 30 years with specialists available who are certified by the Arizona State Bar as Specialists in Injury and Wrongful Death Litigation. Hastings & Hastings, P.C. has grown from a small 2 attorney practice to a 10+ attorney law firm with 10+ offices throughout the state. The firm now has over 100 years of combined legal experience and our attorneys have helped resolve tens of thousands of injury cases.

About Fasturtle®

Since 2000 Fasturtle® is has been leading provider of website marketing solutions and award winning website production. Fasturtle® is a Ranking AZ top 10 website and internet marketing firm based in Scottsdale, AZ and offers a wide range of services, including custom website design development, hosting, E-mail setup and support, as well as internet marketing including social media and search engine optimization. Specializing in small business, our clients are located across the United States. Call (480) 348-0467 or visit for more information.