The hair product industry is constantly changing and becoming more competitive every day, therefore it is vital for any company to keep up with the pace to stay in front of their customers. When CurlFriends decided it was time for a website facelift, they turned to a company 3,000 miles away in Scottsdale for direction. Based in Boston, MA, CurlFriends is a forward-thinking hair care company solely focused on the needs of people with curly, dry or unmanageable hair. Their goal was to create a site that expressed their message while also providing a way for people to buy their products online.

“With just nine products, CurlFriends did not fall into the category of a major retailer, but they still needed the efficiency and reliability of an updated shopping cart combined with a look that will drive business,” said Eric Olsen, CEO of Fasturtle®, “E-commerce provides the revenue that is available in a billion dollar industry, without the expense of a brick and mortar store.”

The site also features a new way for people to find what products might work best for them with a simple, but effective virtual salon consultation. This was important to CurlFriends in order to further the education about curly hair and what it demands to maintain.

Chris Baker, CEO of CP Baker and owner of CurlFriends commented, “Curlfriends is thrilled to have been introduced to Fasturtle®. It has been a pleasure working with their team and our new site they designed looks fantastic.”

For more information on Curl Friends, please visit the company’s website, at . For more information on Fasturtle®, please visit the company’s website at www. .

About Curl Friends

CurlFriends is a natural, salon quality professional hair care line designed to prevent and cure the pervasive problem of frizz. CurlFriends’ products are made from the most natural ingredients available to promote healthy, shiny, frizz-free hair. In protecting hair’s natural oils and moisture by blocking out unwanted wetness from humidity, the CurlFriends line assists customers in treating the problem of frizz in the privacy of their own home, and helps in creating the healthiest, sexiest, and most stylish curls imagined. Antonio Soddu, a former partner at Bumble & bumble and a well-known hair stylist for films and theater spent two years formulating CurlFriends and serves as the company’s Chief Curl Consultant.

About Fasturtle®

Since 2000 Fasturtle® is has been leading provider of website marketing solutions and award winning website production. Fasturtle® is a Ranking AZ top 10 marketing firm based in Scottsdale, AZ and offers a wide range of services, including custom website design development, hosting, E-mail setup and support, as well as internet marketing including social media and search engine optimization. Clients range from small business owners to large multinational corporations located across the United States. Please call (480) 348-0467 or visit for more information.