Google Ads extensions are critical tools for improving ad visibility and boosting conversions. If you’re running paid search campaigns, understanding how Google Ads extensions work (and using the right ones) is essential for maximizing ROI in 2025.

At Fasturtle, we’ve helped businesses increase their click-through rates (CTR) and lower cost-per-click (CPC) by implementing strategic Google Ads extensions across campaigns. In this post, we’ll break down five high-impact extensions you should be using now.

What Are Google Ads Extensions?

Google Ads extensions are bonus features that expand your ad with extra info — think additional links, phone numbers, or callouts that make your ad bigger and more useful. More space = more real estate on the SERP, and more reasons for users to click.

Studies show image extensions alone can increase mobile CTR by around 10% on average. You might already use sitelinks and call extensions—but there’s more gold in the vault.

1. Image Extensions – Stop the Scroll with Visual Impact

A lot of businesses skip image extensions, even though they’re one of the most eye-catching tools available.

These let you attach a small photo next to your ad, boosting CTR—especially on mobile. For example, a Phoenix landscaping company showcasing a lush before-and-after yard can grab attention fast. When paired with a compelling ad copy, image extensions can turn a scroll into a sale.

2. Lead Form Extensions – Capture Without a Landing Page

Want leads without sending traffic to a landing page? Lead form extensions let users submit info directly in the ad. Great for mobile users who want fast results.

Lead form extensions reduce friction and allow advertisers to collect high-intent leads quickly and efficiently, especially for mobile users.

3. Price Extensions – Show Value Up Front

People value transparency. Price extensions showcase your services or packages beneath your ad, helping qualify clicks and lower CPC by filtering out non-serious traffic. When users know what to expect upfront, they’re more likely to convert—and less likely to waste your ad spend on irrelevant clicks.

4. Promotion Extensions and Structured Snippets – Turn Sales Into Click Magnets

Running a sale or seasonal deal? Promotion extensions spotlight offers like “10% off lawn care through June 30” right in your ad—with icons that catch the eye. It’s simple, visual and highly effective.

Structured snippets, on the other hand, give you space to emphasize features like “Services: Eco-friendly cleaning, Monthly plans, Same-day service” in a scannable way. We often integrate both extensions as part of our Google Ads strategy.

Maximize ROI by Using the Right Extensions

When executed smartly, extensions do more than make ads look bigger—they make them perform better:

• Boost visibility, CTR, and conversion rate

• Lower CPC by improving Quality Score and relevancy

• And they don’t cost extra—you’re already paying per click

Fasturtle builds strategic campaigns using tools like the ones found in our PPC optimization strategies and insights from our Digital Marketing blog to help service businesses gain more traction with every dollar spent.

Ready to Supercharge Your Google Ads?

Sometimes, small tweaks yield big results. Hidden Google Ads extensions—like image, lead form, and structured snippets—can turn good campaigns into game-changers. So here’s the hook: what if your next campaign could outperform your best one yet… just by switching on the right extras?

If you’re ready to unlock the full power of Google Ads and drive more ROI without increasing your budget, contact Fasturtle today. Let’s make your next ad campaign your best one yet.