If you’re a service-based business owner, whether you run a cleaning company, plumbing service, landscaping business, or another local service, you know how important word-of-mouth is. Testimonials are great for showing that people like your work. But when it comes to convincing new customers to choose you over a competitor, case studies take it to the next level.

At Fasturtle, we help service-based businesses turn their best customer wins into compelling stories that bring in more leads and close more deals. Today, you’ll learn exactly why and how you can create winning case studies.

The Power of a Good Story

When you think about it… a testimonial is a quick “I loved their service”. Nice to have, but lacks detail and emotion. On the other hand, a case study brings the viewer on a full journey: the customer’s problem, the solution, and the results they enjoyed. This gives potential customers a clear idea of what it’s like to work with you and why you’re worth hiring.

According to Content Marketing Institute, case studies are among the most effective content formats because they connect real stories to measurable results.

What Makes a Case Study Work for Service-based Businesses?

To be effective, your case study should:

• Set the scene – Explain the customer’s problem or need in relatable terms.

• Show your process – Outline the steps you took to solve it.

• Highlight results – Share tangible outcomes (e.g., “We saved them 10 hours a week” or “We removed 98% of stains”).

• Include visuals – Before-and-after photos, project videos, or charts.

• Feature the customer’s voice – A quote at the end makes it more authentic.

You can see examples of strong service-business case studies in our Fasturtle client work.

Why Case Studies Will Win You More Jobs

When customers are “shopping around” for service-based businesses, they’re asking themselves one question: Can you solve my problem? Case studies answer that for you. They are proof of how you’ve handled similar challenges and delivered results. So, instead of just telling prospects you’re great, you actually show them with evidence.

HubSpot research shows that nearly 3 in 4 buyers read case studies before making a purchase, and service-based customers are no different.

How to Share Your Case Studies

Don’t bury them randomly on your website. Use them in:

• Social media posts

• Proposals or quotes

• Email newsletters

• Printed leave-behinds for in-person visits

Our content marketing services help service-based businesses package these stories so they’re easy to share and make the most impact.

Turning Everyday Wins Into Sales Tools

You might think you have nothing to show. But there’s a great chance that you probably have dozens of “mini case studies” hidden in your day-to-day work – think of any successful jobs where customers were thrilled with the outcome. By documenting and sharing them, you can turn these wins into marketing gold that attracts more of your ideal customers.

If you’d like to have a showcase of professional case studies that bring in more business, contact Fasturtle and let’s get started.