Organic Reach counts all the people who saw a post by a Page on their News Feed, Ticker, or directly on the Page's wall. Viral Reach counts all the people who saw a story about a Page in their News Feed or Ticker only because one (or more) of their friends did something on a [...]
Engagement can be defined and measured in many ways. In the simplest terms, engagement is the interaction between people and brands on social networks. For example, on Facebook,engagement includes likes, comments and shares.
While the subtext of a “like” on Facebook, Instagram, Twitter, Google +, LinkedIn, Pinterest is hard to decipher, social media specialists know they are important because they increase the likelihood of content being delivered to that user and their social circle again in the future.
On social media, the sentiment of a review or comment can be seen in the tone or emotion conveyed in response to brand’s services or content.
Active listening is a communication technique in which the listener demonstrates to the speaker that they have been heard. Though it is often considered a more traditional concept of business communication, the technique is equally effective when applied to communication on social media.