Google My Business, recently rebranded as Google Business Profile or GBP, is perhaps the leading provider of local listing services to businesses across the world. The first step in taking advantage of this profile, however, is understanding how it works and how you’ll benefit from partnering with a reliable digital marketing agency to optimize it. Let’s explore further!

Providing Up-To-Date Information on Your Company

Your GBP is structured to accurately reflect important facts about your company including your business hours, address, phone number, services, reviews, and more, all in a neat little package. This makes it easy for potential customers to quickly get updated information to determine if your services are right for them. Outdated, inaccurate, or hard-to-locate information can cause you to lose out on a sale or client. This is why many people prefer to check out the GBP at a glance before committing to opening a website.

Allowing the Target Audience to Access Your Information

One of the main benefits of a GBP is its ability to target those within your area of business. People several states away seeing information about your brick-and-mortar location while local customers aren’t simply won’t produce any conversions. When your information is accurately in Google, it will target locals who search within your town or city, allowing your information to pop up in their search results!

Encouraging Desired Actions With Prioritized Services

Your GBP will do more than just display your cut-and-dry information. You have the option to display recent blog posts, frequently asked questions, reviews and responses, and so much more. If you want to show off images of a service you’re looking to boost sales for, you can do so on your GBP. Controlling what goes on this profile can help you spotlight specific services and encourage targeted actions to be completed by viewers.

According to Uberall, 64% of consumers use Google Business Profile to find contact information for a company. Beyond this, other insights have found that many SEO experts believe it to be a primary focus for lead generation with local businesses receiving 94% of their calls from their GBP throughout the week. Are you ready to get started with claiming your business on Google, but need assistance with appropriate and consistent management? Give Fasturtle a call today to get started working with an experienced digital marketing agency!

Posted 12/15/23