As a contractor, your business is based on finding opportunities. Whatever your building specialty is, there are plenty of customers looking for your skills and plenty of work to be done. The industry is booming right now, with tons of eager homeowners looking to get their dream homes built. So, with all these customers out there, how do you get them to your door?

The hardest part about running a contracting business is connecting with the community. In the past, contracting has been all about word-of-mouth recommendations and referrals. Nowadays, however, this has been slowly changing. Contractors now need a community presence as well as a strong online presence. In this blog post, we will look at how SEO, as well as word-of-mouth referrals, can come together to boost your contracting business. Additionally, we will show you how a social media marketing agency can get you a head start.

Harnessing the Power of Google

A few things can skyrocket your business such as ranking high on Google. According to a recent study conducted by Sparktoro, 92.96% of global traffic is through Google’s many applications. Google reigns supreme when it comes to finding anything on the internet, so a strong search engine optimization strategy is something that no business can afford to pass on.

A social media marketing agency can help you promote your building specialties using specific keywords and by incorporating a quality blog feed into your website design. With experts helping you along the way, you are sure to get more traffic to your website.

Taking Word-of-Mouth to the Next Level

If you are good at what you do, word will inevitably spread about your company. However, word travels faster over the internet. Invest in business cards to hand out in-person that have links and information that leads to your online presence. Business cards are a professional and attractive way to let people that are impressed with your company remember your name and website.

Combining SEO and Your Satisfied Customers

If you have satisfied customers, then chances are they want to support you in the long run. Building company social media accounts, sharing your contracting projects with followers on Facebook, and starting an email newsletter are just a few of the many things you can do to turn your real-life leads into a digital network and opportunities. Incorporating a rating system will additionally boost your SEO, so try incentivizing customer Google Reviews to get your business higher up on the page.

Clearly, both SEO and word-of-mouth leads are crucial to growing your clientele. A social media marketing agency can help you build a name for your brand outside of just your in-person contracting leads. If you are looking to take the first step to an excellent search engine marketing strategy, give the helpful experts at Fasturtle a visit today!