While large corporations often employ entire teams dedicated solely to marketing with social media, social media marketing for small businesses looks a lot different. Smaller businesses generally do not have the staff nor the budget to take on extensive social media campaigns.
Still, marketing with social media can have a large impact for small businesses, even if they do not have the resources to pull off a huge campaign. Simply putting an effort into social media can make a company more successful than a competitor without a social media presence.
Many people use social media in a similar manner to local business directories. They want to know what types of businesses are in a particular location, what hours they are open, who to contact with comments or questions, and if there are any deals or sales happening. Ensuring your company is on social media with all of the pertinent social media marketing for Scottsdale locals and visitors is a great way to attract attention with little effort.
People also use social media to ask questions and lodge complaints. For large companies this is easily addressed by the social media team, who spend their time on the lookout for such posts, but for a company that is smaller, it may be easier to let these posts slip through the cracks. Responding to questions and criticisms is key, however, so make that part of your plan for social media marketing for small businesses. Even if you only monitor your social media once a day, people’s inquiries will not go unanswered.
Proper social media marketing in Scottsdale can drive more clients to your website, which may have more robust information and require less regular updating. This is great for people who make money off of their websites, or simply want to keep most of the details in one place. Encourage clients and potential customers to click over to your site by sharing it in various ways, through blog posts linked to social media, graphics and images, and text links.
To commit to social media marketing for small businesses, business owners and employees have to create a plan instead of diving in blindly. With a good strategy in place, small businesses will be rewarded for their social media skills!
Contact Fasturtle today to learn more about our strategic social media marketing in Scottsdale.