Social media is a heavily used medium that businesses must include in their campaigns for online marketing in Scottsdale. The most successful businesses today are taking full advantage of a variety of social media sites, such as Facebook, Twitter and Pinterest, to form strong, loyal relationships with customers, and increase visibility for their brand.
When using social media as part of your strategy for online marketing, it may be difficult to know what metrics you should pay attention to. Many businesses focus purely on the number of followers or likes that their pages receive, with little attention to anything else. While these metrics are important for social media marketing in Scottsdale, there are other metrics that matter, including the following:
- Engagement. Businesses should be looking at the number of people that are talking about them on a weekly or monthly basis as compared to the conversations going on about competitors. How many people are commenting? How many people are mentioning you or sharing links on their personal pages? Engagement is often a better indicator of online marketing success than simply counting the number of likes.
- Repeat Engagement. Gaining followers shouldn’t be your only goal for social media marketing in Scottsdale. In addition to this, you should be looking at the number of followers that remain followers for long periods of time, and consistently like posts and share or tweet about your business with their personal followers. The number of passionate brand advocates should be a metric that is focused on.
- Onpage Metrics. Be sure to take note of your onpage metrics, such as the number of page views, the number of pages visited and the number of minutes spent on each page. These metrics show you how engaging and interesting your content is for users, and allows you to make positive tweaks to your campaign for social media marketing in Scottsdale.
- Conversions. The main goal of social media marketing campaigns is to convert leads into actual customers. Having a large number of fans or followers doesn’t mean much if none of them ever convert. To see if your strategy for social media marketing in Scottsdale is effective, you should monitor the number of leads and sales you gain from maintaining social media sites.
Monitoring the above metrics can show you the things you’re doing right, as well as the areas that may need a tweak or two in regards to your campaign for social media marketing in Scottsdale.
Social media marketing and online marketing campaigns require a lot of time, which as a business owner, you may not have. For this reason, many businesses put their trust in Fasturtle, a company specializing in all facets of online marketing in Scottsdale and other areas throughout the country. Our talented online marketing professionals have the skills and expertise to create strong, engaging online marketing campaigns that work. To learn more about social media marketing in Scottsdale or wherever your business may be located, call Fasturtle today to speak with a qualified representative at (888) 468-8785 or contact us online.