The Impact of Social Media Marketing on Tourism

2019-04-09T16:14:57+00:00April 9th, 2019|Social Media|

Social media has made it easier for hospitality properties to advertise. It’s also changed the way consumers put together itineraries and research destination spots. Here are some of the ways social media marketing has changed the tourism landscape forever.

Tourist Destinations

In the past, people could only rely on tour agencies if they wanted to visit a place they’ve never been to before. These days, though, the internet—and social media, in particular—makes it easier for travelers to find out all about destination hotspots and must-see places. Many who book their travel plans find inspiration in the travel plans and photos they see on their feeds, posted by their peers. That’s a significant departure from the days when agencies put together all the plans.

Social Sharing

People’s social media feeds aren’t the only place where they find prospective tourist spots and destinations. They also join groups online. Many of these groups provide assistance and tips to members. Information usually includes helpful tips on accommodations, food, things to do in the area and more. That helps travelers plan for their trips.

Improved Customer Service

A lot of hospitality properties have social media channels, making it easier for them to reach out to potential guests about promos, discounts, new services, offerings, and more. Social media platforms have also made it possible for hotels to engage guests directly. Real-time responses give the company a chance to interact with their customers. Done right, those interactions can help boost the property’s brand, which can get even more customers to one’s hotel door. If you want to boost the number of visitors to your property, then hire experts for social media marketing in Phoenix to help you.

Changes to Tour Agencies

More and more travelers are putting together their own itineraries and traveling without the aid of tour agencies. That necessitates the need for travel agencies to change the way they do business. One thing they can do is offer tours customized to the needs and preferences of their guests, to create the perfect holiday experience. By providing a personal touch, agencies will continue to hold a significant share of the market.

Whether you run a hotel or travel agency, finding a way to leverage social media to your advantage can help you keep your business afloat and stay competitive in the field. Find experts for social media marketing in Phoenix when you contact Fasturtle Digital today.