Web design is one of the most important factors for your website. Based on visuals alone, web design lets your audience know in just a few seconds what their user experience on your site is going to be like and whether or not they can trust you with their business. That said, if your site has a high turn-around rate even with search engine marketing, there’s a chance you’re dealing with some web design woes that need some serious fixing.
Here are some of the most common web design problems that businesses make and what you can do to remedy those factors to bring your audience back.
Your website’s font choice
You may already know that web users prefer sans serif fonts to serif fonts when it comes to web design. But using just any sans serif font doesn’t mean users are going to flock to your site. Certain fonts can be difficult to read and cause eye strain. Others resemble the fonts Google Docs and Microsoft automatically choose for you when you open up a Word Document, eliciting an emotional response from the user that isn’t always positive.
According to Forbes, there are 10 sans serif fonts that are recommended for your website design:
- Open Sans
- PT Sans
- Source Sans Pro
- Exo 2
- Istok Web
Your website’s chatbox
Some websites include a chatbox that appears at the bottom right corner of the web page. This chatbox can be incredibly valuable to online users, especially those who are looking for more information about your business services or products.
However, it’s important to take a look at your website design occasionally to make sure that your chatbox isn’t popping up more than once when a user is on the web page. About 87% of people say there are more ads online than there were two years ago, and even if your chatbox is there to help your users it can give your users a negative emotional response that sends them clicking away from your page.
Your website’s graphics
Web graphics are a great way to show your online users what your business has to offer in a creative, visual way. But if your web graphics are on the older side or, worse, show signs of blurriness or pixelation, they could be sending your audience running in the other direction. Blurred web graphics tell your audience that your business doesn’t pay attention to the finer details when it comes to its services because it isn’t paying attention to the finer details about itself.
If your web graphics and website design are beginning to look a little worse for wear, or you’re not sure how to improve your web design, consider using the professional work of digital marketing services. Digital marketing services know what users want in responsive web design and can deliver the design features your business needs to succeed. To learn more about the benefits of digital marketing services and website design services, contact Fasturtle today.