Here’s a fun fact: Google is responsible for 90% of all searches in the U.S. With the kind of reach that Google has, how can your prospective clients ever hope to find you? That’s where digital marketing comes in. But what exactly are you getting into when you decide to go with a full-service digital marketing agency?

The phrase ‘digital marketing services‘ actually covers a pretty broad range of topics but put simply, digital marketing covers your business’ online marketing and advertising. A full-service digital marketing agency will provide your business with a convenient one-stop-shop for all of your online marketing campaigns. These services offer a whole range of options as well, from pay-per-click all the way down to the very basics, like search engine optimization.

So why should you go with a full-service digital marketing agency? If you know what services they offer, couldn’t you do it all yourself? Well, technically, yes, but that might be more difficult than you think. First, the marketing itself takes some know-how, and then there’s the added stress of trying to keep everything consistent, updated, and working in support of everything else you’re doing.

In addition to offering services such as web design/redesign, SEO, video marketing, email marketing, content marketing, and social media marketing, these agencies also develop a comprehensive strategy to make the best of these marketing avenues in your specific niche. This lets your brand launch a marketing and advertising strategy where each piece supports the others and helps build massive amounts of brand awareness in a very short time.

The bottom line is, you should choose a full-service digital marketing agency if you’re:

• Looking to align your online marketing strategies so that everything is consistent across all platforms
• Looking to improve the results of your email and web marketing
• Looking to expand your digital marketing strategies
• Looking to maximize the time of your in-house team members
• Looking for a way to access specialized skill sets all from one convenient place.

In the end, a full-service digital marketing agency will help you tackle the sometimes complicated world of online marketing with confidence.