Last year, there were an estimated 4,083,105,000 internet users worldwide. As you might have guessed, it’s more important than ever for your business to be found online. Digital marketing continues to be one of the best ways to accomplish that goal.
However, it’s not always easy to develop and execute this type of strategy. What’s more, many internet marketing services (like SEO, for example) are meant to build over time — meaning that you can’t expect to see instant results. Other kinds of internet marketing services, like PPC, may provide a boost more quickly. However, learning how to run these marketing campaigns takes considerable time and effort.
In other words, you might feel like there’s nothing you can do immediately to improve your digital marketing strategy. That isn’t quite true, though. Here are just three simple ways you can bolster your strategy instantly.
Focus on Conversions
When using internet marketing services like PPC or even email blasts, some business owners might be inclined to focus on the number of clicks or the open rate. But while you might count these as leads, they may not tell you what your intended audience is really responding to. If someone clicks and then immediately abandons your website for any reason, your internet marketing services aren’t actually working as well as you might think.
That’s why it’s important to focus on conversions in addition to leads. One of the big benefits of digital marketing is that there’s a whole lot of data available to you. You just need to find it and use it properly. Using data you already have and targeted campaigns, your brand will be more likely to resonate with specific users — and see an increased conversion rate as a result.
In the end, it’s not all about how many eyes are on your ads or even how much traffic comes to your website; if those impressions and clicks don’t result in conversions, you’re missing a big piece of the puzzle. To instantly improve your marketing strategy before you ever change anything you’re doing, get to the bottom of the data and figure out whether you’re overlooking your conversions.
Analyze Your Competition
Whether you’re handling marketing in-house or you’re working with a digital marketing agency Phoenix business owners trust, you can’t operate in a vacuum. If you’re developing and executing a strategy without any idea of what others in your industry are doing, you’re doing the equivalent of throwing things at a wall to see what sticks.
This isn’t to say that you should directly copy what other businesses are doing. But if you don’t conduct competitive analysis, you’ll have absolutely no idea how to compete. You won’t have a clue what kinds of redundant services you might be offering or whether you have any chance of ranking on a specific keyword.
In order to stay a step ahead of the competition, you need to have a good idea of what the competition is doing in the first place. Regardless of where you are in your digital marketing experience, you’ll want to take some time to conduct a competitive analysis. By monitoring what other businesses in your sector are doing, you can then figure out how to beat them at their own game moving forward.
Hire the Professionals
If you’ve been attempting to DIY your internet marketing services — or you simply have no idea where to start — you’re probably feeling overwhelmed. There are so many different techniques that need to be used together in order to create a successful strategy. Marketing also needs to be performed continuously, which can be a lot to handle when trends are always evolving.
That’s why it’s best to work with a reputable digital marketing agency. This will allow you to focus on essential areas of your business and monitor the progress of your campaign without being responsible for the groundwork. Rather than take on this burden yourself (and risk making major mistakes that could hurt your site), you can rely on an agency to get your business where it needs to be.
Ready to get started on improving your digital marketing strategy? We’re here for you. For more information, get in touch with us today.