When a business owner decides to redesign their website, they may lose rankings from their SEO efforts that have accumulated over time, if they fail to take into consideration factors aside from design. Losing these valuable rankings means a decrease in traffic, leading to a loss in prospects and conversions. When considering a website redesign, [...]
Measuring data on your website is essential to understanding what visitors are looking for on your page. Collecting and tracking this data will help you to see how visitors are interacting with the site, where the majority of the traffic is coming from, where visitors are leaving the site from, and much more. Tracking [...]
Twitter has becoming an increasingly popular social media tool with an estimated 225 million users, generating 65 million tweets a day. The attraction to this social media tool comes from its simplicity to convey short messages (140 characters or less) in real time. Twitter has also grown as a search tool, handling over 800,000 searches [...]
Launched on April 24th, Google Penguin is the latest update to the Google algorithm, changing the way backlink profiles are evaluated on websites. Any site that relies on unnatural links, such as exact match anchor text or comment spam, 65 percent or more of the time, is now on Google’s radar. Under the new algorithm [...]
Email marketing is a great tool to use to directly communicate with customers. They have establishing an interest in your company and products or services and signed up for your email list, establishing the expectation of a long term relationship. Your goal is to provide these customers with information that will resonate and grab their [...]
Social media is shaking up how search engines are performing rankings. Rankings used to be determined purely by a company’s website, which included factors such as the content, meta tags and site structure in regards to SEO. Now, search engines are taking social media sites, such as Facebook and Twitter, into account by looking at [...]
E-mail marketing is an efficient, low-cost way for businesses to keep in touch with customers. By developing a great campaign, you can gain brand recognition, improve conversion rates, grow the return on your marketing investments and attract new customers. In order to be successful with e-mail marketing, you must develop a well thought out marketing [...]
Businesses should place images on their websites to act as a relevant visual aid for their written content on each page. While businesses typically do this to make their websites more visually appealing, many don’t realize that they can actually drive traffic back to their sites by optimizing their images for search. Consider the following [...]
In today’s world, it is essential that your business be using social media pages to engage with your customers and stay relevant in an ever changing and competitive marketplace. Reputation is a huge factor in the growth or decline of a business, and now much of your business reputation is built or destroyed online. [...]
Online marketing is one of the best mediums for driving offline conversation. Researchers at the Keller Fay Group found that in 15% of conversations about products and 23% of conversations about services, included a reference to something seen online. Measurement systems typically monitor digital metrics such as clicks, shares and re-tweets to determine how [...]
